# Arbitrum > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026. > Arbitrum is a suite of Ethereum scaling solutions developed by Offchain Labs. It uses optimistic rollups to improve the speed, scalability, and cost-efficiency of transactions on the Ethereum blockchain, while maintaining Ethereum's security. - Business Profile: https://optimly.ai/brand/arbitrum - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://arbitrum.com/ - Logo: https://logo.clearbit.com/arbitrum.com - Slug: arbitrum - Brand Authority Index tier: Low Visibility - Archetype: Incumbent - Category: Blockchain - Last Analyzed: August 9, 2026 ## Buyer Intent Signals Problems: Direct Ethereum Mainnet Transactions: Performing all transactions directly on the Ethereum mainnet, incurring higher gas fees and slower transaction times, especially during network congestion. This b | Tolerate High Fees and Slow Transactions: Accepting the current state of Ethereum mainnet without employing any scaling solution, leading to a poorer user experience for DApp interactions. | Custom Blockchain Development: Hiring a development agency to build a custom blockchain or sidechain tailored to specific needs, which is a significant undertaking in terms of cost and time, as oppose Solutions: what is arbitrum | arbitrum scaling solution | how to use arbitrum bridge | arbitrum network fees | Other Layer 1 Blockchains: Using alternative Layer 1 blockchains (e.g., Solana, Avalanche, BNB Chain) that offer higher throughput and lower fees than Ethereum, but sacrificing direct Ethereum securit Comparisons: arbitrum vs optimism