# Wayback Machine (Archive.org)
> The Wayback Machine is a digital archive of the World Wide Web founded by the Internet Archive. It allows users to go 'back in time' to see how websites looked in the past by capturing and storing snapshots of billions of web pages over time.
- URL: https://optimly.ai/brand/archiveorg-wayback-machine
- Slug: archiveorg-wayback-machine
- BAI Score: 94/100
- Archetype: Challenger
- Category: Digital Archive
- Last Analyzed: April 11, 2026
## Also Referenced By
- Archivecom As A Category Peer (https://optimly.ai/brand/archivecom-as-a-category-peer)