{
  "slug": "arcum",
  "name": "Arcum",
  "description": "Arcum provides an AI-powered platform, RevMax Studio, that leverages data analytics to accurately determine which merchants are vulnerable to churn, identify the reasons, and recommend actions to increase retention and grow revenue for businesses with merchant and agent portfolios, particularly in the payments industry. It aims to supercharge revenue engines by turning at-risk merchants into revenue opportunities.",
  "url": "https://optimly.ai/brand/arcum",
  "websiteUrl": "https://arcum.ai/",
  "logoUrl": "https://logo.clearbit.com/arcum.ai",
  "baiScore": 55.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Subscription & Recurring Revenue Analytics Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-19T00:40:25.332Z",
  "verifiedVitals": {
    "website": "https://arcum.ai",
    "category": "Fintech, AI/SaaS for merchant retention and revenue growth in the payments industry",
    "what_it_does": "Arcum provides AI-powered insights and data analytics to help payment companies, acquirers, ISOs, and merchant service providers predict and reduce merchant churn, proactively retain merchants, grow their merchant and agent portfolios, and accelerate new merchant activations. It leverages transactional, product, service, and macroeconomic data to map future merchant behavior and offer actionable recommendations.",
    "primary_audience": "Payment processors, merchant service providers, acquirers, ISOs (Independent Sales Organizations), payment facilitators, and banks with merchant services divisions.",
    "core_product": "RevMax Studio, an AI-powered platform that includes modules such as Portfolio Manager, Retention Manager, Win-Back Manager, Partner Manager, and Activation Manager. Arcum also offers 'Retention-as-a-Service' (RaaS).",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Standard tier costs $2 per active MID per month or $12 per active/processing MID per year. An Enterprise tier offers custom pricing. Retention-as-a-Service (RaaS) is priced based on the number of at-risk merchants, for example, $3K per month for 100 at-risk merchants or $5K per month for 200 at-risk merchants."
    },
    "parent_ownership": null,
    "named_competitors": [
      "Mastercard Data & Services",
      "Congrify",
      "PayDrill"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790124863025
}