{"name":"Arena Flowers","domain":"arenaflowers.com","url":"https://optimly.ai/brand/arena-flowers","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Arena Flowers is a UK flower delivery company offering ethically sourced bouquets, gifts and flower subscriptions with sustainability-focused delivery and packaging.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://arenaflowers.com","updated_at":"2026-11-07T04:44:25.343053+00:00"},{"key":"description","label":"Description","shape":"text","content":"Arena Flowers sells ethically sourced, hand-tied flowers and gifts online, including Fairtrade bouquets, occasion flowers, vases and flexible flower subscriptions. It offers standard, morning and next-day delivery across the UK, and plants two trees for every bouquet purchased.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://arenaflowers.com","updated_at":"2026-11-07T04:44:25.343053+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help people mark life’s moments with beautiful, ethically sourced flowers that don’t cost the earth.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://arenaflowers.com","updated_at":"2026-11-07T04:44:25.343053+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"John Hackett, CEO. Asta Foufas is Product & Technical Director and guides the design and crafting of Arena Flowers’ subscriptions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://arenaflowers.com","updated_at":"2026-11-07T04:44:25.343053+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://arenaflowers.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://arenaflowers.com","updated_at":"2026-11-07T04:44:25.343053+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, celebratory, personal, ethical and sustainability-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://arenaflowers.com","updated_at":"2026-11-07T04:44:25.343053+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2006","source_type":"1p_website","source_label":"Brand's website","source_url":"https://arenaflowers.com","updated_at":"2026-11-07T04:44:25.343053+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps people express emotions and mark occasions through convenient delivery of beautiful flowers and gifts, while addressing ethical sourcing, waste and environmental impact in flower delivery.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://arenaflowers.com","updated_at":"2026-11-07T04:44:25.343053+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online flower and gift retail\nHand-tied bouquet design\nEthically sourced and Fairtrade flower procurement\nFlower subscriptions with weekly, fortnightly or monthly delivery\nStandard, morning and next-day flower delivery\nOccasion-based flower selection\nSustainable packaging and closed-loop waste systems\nTree planting and reforestation initiatives","source_type":"1p_website","source_label":"Brand's website","source_url":"https://arenaflowers.com","updated_at":"2026-11-07T04:44:25.343053+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Hand-tied flower bouquets\nFairtrade bouquets and roses\nFlower subscriptions\nPersonal flower subscriptions\nGift subscriptions\nPet-friendly flower subscriptions\nSeasonal flower collections\nOccasion flowers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://arenaflowers.com","updated_at":"2026-11-07T04:44:25.343053+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Flower bouquets and gifts are sold at listed product prices, with examples on the site ranging from £22 to £90. Flower subscriptions start from £25 per month and include free delivery. The site also advertises 15% off the first three personal subscription boxes with code BLOOM15.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://arenaflowers.com","updated_at":"2026-11-07T04:44:25.343053+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Floristry, online flower delivery and ethical gifts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://arenaflowers.com","updated_at":"2026-11-07T04:44:25.343053+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Customers across the UK, including people buying flowers and gifts for personal, celebratory, condolence and other occasions, as well as personal and gift subscription customers. Subscription delivery is available in the UK and Northern Ireland.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://arenaflowers.com","updated_at":"2026-11-07T04:44:25.343053+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"UK individuals seeking ethically sourced flowers or gifts delivered for occasions, recurring home enjoyment or gifts; particularly customers who value sustainability, Fairtrade sourcing and pet-friendly options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://arenaflowers.com","updated_at":"2026-11-07T04:44:25.343053+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Birthday flowers\nFriendship gifts\nCongratulations and well-wishes\nCondolence and sympathy flowers\nCelebrating life moments\nSeasonal home decoration\nPersonal recurring flower delivery\nThree-, six- or 12-month gift subscriptions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://arenaflowers.com","updated_at":"2026-11-07T04:44:25.343053+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient delivery on a chosen day, including morning and next-day options\nBeautiful hand-tied bouquets for marking personal occasions\nAccess to ethically sourced and Fairtrade flowers\nFlexible weekly, fortnightly or monthly flower subscriptions\nFree delivery on subscription boxes\nAbility to pause, skip or change subscription frequency\nRecyclable or compostable flower packaging\nTwo trees planted for every bouquet purchased","source_type":"1p_website","source_label":"Brand's website","source_url":"https://arenaflowers.com","updated_at":"2026-11-07T04:44:25.343053+00:00"}]}],"last_refreshed_at":"2026-11-07T04:44:25.352083+00:00","last_changed_at":"2026-11-07T04:44:25.360690+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=64eae167-558e-4974-9688-b690d1a22910"}