{"name":"Arrow Bank","domain":"gfnational.com","url":"https://optimly.ai/brand/arrow-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Arrow Bank is a community-focused bank offering personal, business, wealth management, insurance, lending and digital banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gfnational.com","updated_at":"2026-11-07T05:16:34.830810+00:00"},{"key":"description","label":"Description","shape":"text","content":"Arrow Bank provides financial solutions for individuals, businesses, municipalities and wealth management clients, supported by local teams and community-focused service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gfnational.com","updated_at":"2026-11-07T05:16:34.830810+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help customers achieve financial goals while supporting and giving back to the communities it serves.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gfnational.com","updated_at":"2026-11-07T05:16:34.830810+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://gfnational.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gfnational.com","updated_at":"2026-11-07T05:16:34.830810+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Neighborly, trustworthy, caring, community-focused and supportive.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gfnational.com","updated_at":"2026-11-07T05:16:34.830810+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Arrow Bank is part of the Arrow Family of Companies, which also includes Upstate Agency, LLC.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gfnational.com","updated_at":"2026-11-07T05:16:34.830810+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals and organizations manage everyday banking, borrowing, saving, payments, investments, retirement and insurance needs through local financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gfnational.com","updated_at":"2026-11-07T05:16:34.830810+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nBusiness banking\nMunicipal banking\nMortgage and home equity lending\nPersonal and business lending\nDigital and mobile banking\nPayment solutions and cash management\nWealth management and investment services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gfnational.com","updated_at":"2026-11-07T05:16:34.830810+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Checking accounts\nSavings accounts\nCertificates of deposit\nOn Call Banking\nInternet banking\nMobile banking app\nOnline statements\nZelle","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gfnational.com","updated_at":"2026-11-07T05:16:34.830810+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gfnational.com","updated_at":"2026-11-07T05:16:34.830810+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, families, businesses, municipalities, retirement plan participants, investors and trust and estate clients in the communities Arrow Bank serves.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gfnational.com","updated_at":"2026-11-07T05:16:34.830810+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking personal banking, home financing, savings or retirement services; small and midsize businesses needing banking, lending, payments or cash management; municipalities; and clients seeking investment, retirement, trust or estate services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gfnational.com","updated_at":"2026-11-07T05:16:34.830810+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing personal bank accounts\nManaging business finances and cash flow\nMaking business payments and deposits\nApplying for mortgages and home equity financing\nObtaining personal or business loans\nUsing online and mobile banking\nPlanning for retirement\nManaging investments and assets","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gfnational.com","updated_at":"2026-11-07T05:16:34.830810+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Buy a first home\nReach savings goals\nEase into retirement\nAccess local financial guidance and solutions\nManage personal and business banking digitally\nObtain financing for homes and businesses\nProtect personal information and identity\nSupport community growth through local banking relationships","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gfnational.com","updated_at":"2026-11-07T05:16:34.830810+00:00"}]}],"last_refreshed_at":"2026-11-07T05:16:34.841315+00:00","last_changed_at":"2026-11-07T05:16:34.847683+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=2d7d5ace-7969-4a69-8a35-4f992c4e1979"}