{
  "slug": "arthur-murray-international",
  "name": "arthur-murray-international",
  "description": "Arthur Murray Dance Studios offer ballroom dance lessons and various dance classes for singles, couples, and wedding parties. They utilize a proven unit system of private lessons, group classes, and practice parties, fostering a worldwide community of dancers. They teach a variety of dance styles including Rumba, Tango, Cha Cha, Salsa, Hustle, Swing, and Waltz.",
  "url": "https://optimly.ai/brand/arthur-murray-international",
  "websiteUrl": "https://arthurmurray.com/",
  "logoUrl": "https://logo.clearbit.com/arthurmurray.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Community Arts Education Programs",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-25T02:25:12.045Z",
  "verifiedVitals": {
    "website": "https://arthurmurray.com",
    "category": "Dance Studio",
    "what_it_does": "Provides ballroom dance lessons and dance classes for singles, couples, and wedding dances.",
    "primary_audience": "Individuals and couples of all skill levels interested in learning social and ballroom dancing.",
    "core_product": "Dance lessons, including private lessons, group classes, and practice parties, covering various dance styles.",
    "pricing_model": {
      "kind": "custom",
      "detail": "Cost depends on proficiency desired, dances to learn, and schedule; introductory lesson specials are offered, followed by instructor-recommended programs."
    },
    "parent_ownership": null,
    "named_competitors": null
  },
  "intentTags": {
    "problemIntents": [
      "Seeking a new hobby or activity",
      "Looking for social interaction and community",
      "Couples wanting to enhance their relationship",
      "Preparing for a wedding dance",
      "Desiring to learn to dance without feeling silly",
      "Needing structured dance instruction"
    ],
    "solutionIntents": [
      "Dance lessons for beginners",
      "Ballroom dance classes",
      "Wedding dance choreography",
      "Private dance instruction",
      "Group dance classes",
      "Social dance practice"
    ],
    "evaluationIntents": [
      "Comparing dance studio methods",
      "Assessing cost of dance lessons",
      "Finding dance studios near me",
      "Evaluating different dance styles to learn",
      "Reading testimonials about dance schools",
      "Understanding a dance school's teaching approach"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787642647256
}