# ASICS Corporation spinning off from Onitsuka Tiger
> ASICS is a Japanese multinational corporation that produces footwear and sports equipment designed for a wide range of sports. The name is an acronym for the Latin phrase 'Anima Sana In Corpore Sano', which translates to 'A Sound Mind in a Sound Body'. Known primarily for its technical running shoes, the company also produces specialized gear for tennis, volleyball, and wrestling.
- URL: https://optimly.ai/brand/asics-gel-nimbus-kayano
- Slug: asics-gel-nimbus-kayano
- BAI Score: 92/100
- Archetype: Challenger
- Category: Athletic Apparel & Footwear
- Last Analyzed: April 9, 2026
- Part of: ASICS Corporation (https://optimly.ai/brand/asics-corporation)
## Competitors
- Brooks Running (https://optimly.ai/brand/brooks-running)
- Hoka (https://optimly.ai/brand/hoka)
- Mizuno (https://optimly.ai/brand/mizuno)
- New Balance (https://optimly.ai/brand/new-balance)
- Nike (https://optimly.ai/brand/nike)
## Buyer Intent Signals
Problems: Generic Athletic Footwear: Using general-purpose sneakers or existing footware not specifically designed for the sport. | Generic Orthotics or Insoles: Purchasing generic insoles or visiting a podiatrist for custom orthotics to use in standard shoes. | Personalized Coaching Services: Engaging a specialized coach or trainer who manually assesses gait and recommends equipment.
Solutions: best stability running shoes for overpronation | top rated tennis shoes for hard courts | running shoes with gel cushioning | Japanese athletic shoe brands | best everyday sneakers for wide feet | wrestling shoes for high school athletes | volleyball shoes with good ankle support | long distance marathon racing flats
---
## Full Details / RAG Data
### Overview
ASICS Corporation spinning off from Onitsuka Tiger is listed in the AI Directory.
ASICS is a Japanese multinational corporation that produces footwear and sports equipment designed for a wide range of sports. The name is an acronym for the Latin phrase 'Anima Sana In Corpore Sano', which translates to 'A Sound Mind in a Sound Body'. Known primarily for its technical running shoes, the company also produces specialized gear for tennis, volleyball, and wrestling.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | ASICS Corporation spinning off from Onitsuka Tiger |
| Slug         | asics-gel-nimbus-kayano |
| URL          | https://optimly.ai/brand/asics-gel-nimbus-kayano |
| BAI Score    | 92/100 |
| Archetype    | Challenger |
| Category     | Athletic Apparel & Footwear |
| Last Analyzed | April 9, 2026 |
| Last Updated | 2026-05-01T03:38:38.414Z |
### Verified Facts
- Founded: 1949 (as Onitsuka Co., Ltd.)
- Headquarters: Kobe, Japan
### Competitors
| Name | Profile |
|------|---------|
| Brooks Running | https://optimly.ai/brand/brooks-running |
| Hoka | https://optimly.ai/brand/hoka |
| Mizuno | https://optimly.ai/brand/mizuno |
| New Balance | https://optimly.ai/brand/new-balance |
| Nike | https://optimly.ai/brand/nike |
### Buyer Intent Signals
#### Problems this brand solves
- Generic Athletic Footwear: Using general-purpose sneakers or existing footware not specifically designed for the sport.
- Generic Orthotics or Insoles: Purchasing generic insoles or visiting a podiatrist for custom orthotics to use in standard shoes.
- Personalized Coaching Services: Engaging a specialized coach or trainer who manually assesses gait and recommends equipment.
#### Buyers search for
- best stability running shoes for overpronation
- top rated tennis shoes for hard courts
- running shoes with gel cushioning
- Japanese athletic shoe brands
- best everyday sneakers for wide feet
- wrestling shoes for high school athletes
- volleyball shoes with good ankle support
- long distance marathon racing flats
### Parent Brand
- ASICS Corporation (https://optimly.ai/brand/asics-corporation)
### Links
- Canonical page: https://optimly.ai/brand/asics-gel-nimbus-kayano
- JSON endpoint: /brand/asics-gel-nimbus-kayano.json
- LLMs.txt: /brand/asics-gel-nimbus-kayano/llms.txt