# ASICS Corporation spinning off from Onitsuka Tiger
> ASICS is a Japanese multinational corporation that produces footwear and sports equipment designed for a wide range of sports. The name is an acronym for the Latin phrase 'Anima Sana In Corpore Sano', which translates to 'A Sound Mind in a Sound Body'. Known primarily for its technical running shoes, the company also produces specialized gear for tennis, volleyball, and wrestling.
- URL: https://optimly.ai/brand/asics-gel-nimbus-kayano
- Slug: asics-gel-nimbus-kayano
- BAI Score: 92/100
- Archetype: Challenger
- Category: Athletic Apparel & Footwear
- Last Analyzed: April 9, 2026
- Part of: ASICS Corporation (https://optimly.ai/brand/asics-corporation)
## Competitors
- Brooks Running (https://optimly.ai/brand/brooks-running)
- Hoka (https://optimly.ai/brand/hoka)
- Mizuno (https://optimly.ai/brand/mizuno)
- New Balance (https://optimly.ai/brand/new-balance)
- Nike (https://optimly.ai/brand/nike)
## Buyer Intent Signals
Problems: Generic Athletic Footwear: Using general-purpose sneakers or existing footware not specifically designed for the sport. | Generic Orthotics or Insoles: Purchasing generic insoles or visiting a podiatrist for custom orthotics to use in standard shoes. | Personalized Coaching Services: Engaging a specialized coach or trainer who manually assesses gait and recommends equipment.
Solutions: best stability running shoes for overpronation | top rated tennis shoes for hard courts | running shoes with gel cushioning | Japanese athletic shoe brands | best everyday sneakers for wide feet | wrestling shoes for high school athletes | volleyball shoes with good ankle support | long distance marathon racing flats