# ASM Global
> ASM Global is the world's leading producer of entertainment experiences, specializing in venue and event strategy and management. Formed by the 2019 merger of AEG Facilities and SMG, the company manages a vast portfolio of arenas, stadiums, convention centers, and performing arts theaters globally.
- URL: https://optimly.ai/brand/asm-global-aeg-legends
- Slug: asm-global-aeg-legends
- BAI Score: 88/100
- Archetype: Challenger
- Category: Facility Management
- Last Analyzed: April 9, 2026
## Competitors
- Oak View Group (OVG) (https://optimly.ai/brand/oak-view-group-ovg)
## Buyer Intent Signals
Problems: In-house Venue Management: Self-managing venues using internal staff for booking, operations, and marketing. | Local Event Agencies: Contracting specialized local PR or event production firms for specific logistics without a global management layer. | Venue Management Software (DIY): Using comprehensive event tech stacks (like Cvent or Ungerboeck) to manage booking and operations internally.
Solutions: largest venue management companies global | convention center management firms | stadium operations outsourcing | how to book a stadium concert tour | ASM Global owner