# ASM Global
> ASM Global is a leading provider of innovative venue services and management. Formed by the 2019 merger of SMG and AEG Facilities, the company manages an elite portfolio of arenas, stadiums, convention centers, and performing arts theaters across five continents. In 2024, it was acquired by the global premium experiences company, Legends.
- URL: https://optimly.ai/brand/asm-global
- Slug: asm-global
- BAI Score: 88/100
- Archetype: Challenger
- Category: Events & Entertainment