{
  "slug": "assembly",
  "name": "Assembly",
  "description": "Assembly is a platform that enables businesses to build custom internal and client-facing applications using AI and natural language, offering an integrated CRM, client experience portal, and workflow automation tools to streamline operations without requiring coding expertise.",
  "url": "https://optimly.ai/brand/assembly",
  "websiteUrl": "https://assembly.com/",
  "logoUrl": "https://logo.clearbit.com/assembly.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "No-code Development Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-03T01:38:02.746Z",
  "verifiedVitals": {
    "website": "https://assembly.com",
    "category": "AI App Builder Platform",
    "what_it_does": "Assembly is a platform that allows firms to build custom client-facing and internal applications using AI and natural language, without needing to code. It integrates these apps into a unified, branded client experience, offering features like a built-in CRM, authentication, roles & permissions, notifications, and workflows. The platform is designed for creating tools such as onboarding wizards, document collectors, project trackers, client help desks, and AI assistants that answer client questions from firm documents.",
    "primary_audience": "Firms and businesses looking to build client-facing apps and internal tools for client onboarding, project tracking, support, and other workflows.",
    "core_product": "An AI app builder and a comprehensive platform that includes CRM, client experience management, authentication, roles & permissions, notifications, workflows, and integrated payments.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Assembly offers a free plan that never expires, allowing users to build and publish real apps. Paid plans are available for more apps, monthly build credits, and additional capabilities as a firm grows."
    }
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789893435825
}