{"name":"Assiniboine Credit Union","domain":"acu.ca","url":"https://optimly.ai/brand/assiniboine-credit-union","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Assiniboine Credit Union is a member-owned financial co-operative serving individuals, businesses, non-profits, social enterprises and community organizations across Manitoba.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://acu.ca","updated_at":"2026-11-07T06:55:19.480082+00:00"},{"key":"description","label":"Description","shape":"text","content":"Assiniboine Credit Union/Caisse Assiniboine provides personal and commercial banking, wealth management, lending, mortgages, investments and financial advice, with a values-based focus on community impact and financial inclusion.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://acu.ca","updated_at":"2026-11-07T06:55:19.480082+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"As a socially responsible co-operative, we provide financial services for the wellbeing and resilience of our members, employees, communities and environment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://acu.ca","updated_at":"2026-11-07T06:55:19.480082+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Governance is led by a member-elected Board of Directors responsible for establishing policies, guiding strategic direction and ensuring compliance with ACU’s by-laws and applicable legislation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://acu.ca","updated_at":"2026-11-07T06:55:19.480082+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://acu.ca","source_type":"1p_website","source_label":"Brand's website","source_url":"https://acu.ca","updated_at":"2026-11-07T06:55:19.480082+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Values-based, inclusive, community-focused, socially responsible and supportive.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://acu.ca","updated_at":"2026-11-07T06:55:19.480082+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1937","source_type":"1p_website","source_label":"Brand's website","source_url":"https://acu.ca","updated_at":"2026-11-07T06:55:19.480082+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Member-owned financial co-operative; members are owners and participate in governance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://acu.ca","updated_at":"2026-11-07T06:55:19.480082+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides accessible financial services, products and advice that help members and organizations manage their finances, achieve their goals and contribute to stronger, more sustainable communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://acu.ca","updated_at":"2026-11-07T06:55:19.480082+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nCommercial and small-business banking\nMortgage lending\nConsumer borrowing and flexible loans\nEveryday banking\nCredit cards\nWealth management and investment advice\nFinancial advice and appointments","source_type":"1p_website","source_label":"Brand's website","source_url":"https://acu.ca","updated_at":"2026-11-07T06:55:19.480082+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Mortgages\nSavings accounts\nTerm deposits\nRegistered savings products including FHSA, TFSA, RRSP and RRIF\nLoans\nEveryday banking accounts and services\nCredit cards\nCommercial financing","source_type":"1p_website","source_label":"Brand's website","source_url":"https://acu.ca","updated_at":"2026-11-07T06:55:19.480082+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website displays rates subject to change, including 2.00% for variable savings, 4.05% for a three-year term deposit, 4.25% for a five-year term deposit and 4.19% for a three-year fixed mortgage.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://acu.ca","updated_at":"2026-11-07T06:55:19.480082+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services; credit unions and co-operative banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://acu.ca","updated_at":"2026-11-07T06:55:19.480082+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Over 216,000 members across Winnipeg, Brandon and surrounding rural and northern communities, including individuals, businesses, non-profits, social enterprises and community organizations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://acu.ca","updated_at":"2026-11-07T06:55:19.480082+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and organizations in Manitoba seeking accessible, values-based personal or commercial financial services, lending, investment advice and community-oriented banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://acu.ca","updated_at":"2026-11-07T06:55:19.480082+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing everyday banking accounts\nSaving through registered accounts and term deposits\nBuying or renewing a home mortgage\nAccessing personal loans and other borrowing options\nManaging credit cards\nObtaining commercial financing\nGrowing a local small business\nBuilding wealth through investment tools and advice","source_type":"1p_website","source_label":"Brand's website","source_url":"https://acu.ca","updated_at":"2026-11-07T06:55:19.480082+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Achieve personal and financial goals\nAccess financial services and advice in English or French\nSecure mortgages and flexible borrowing solutions\nGrow and manage wealth\nSupport local businesses and organizations\nImprove financial health and resilience\nConnect personal values with financial decisions\nContribute to inclusive, sustainable and thriving Manitoba communities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://acu.ca","updated_at":"2026-11-07T06:55:19.480082+00:00"}]}],"last_refreshed_at":"2026-11-07T06:55:19.490569+00:00","last_changed_at":"2026-11-07T06:55:19.500775+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=381333bf-10d3-4025-b19f-f0ca4386c8d1"}