{
  "slug": "at-t-activearmor",
  "name": "AT&T ActiveArmor",
  "description": "AT&T ActiveArmor is a mobile security service offered by AT&T that provides proactive protection against spam calls, robocalls, fraud, and other mobile threats for its wireless customers. It includes features like call blocking, spam alerts, identity monitoring, and secure Wi-Fi VPN.",
  "url": "https://optimly.ai/brand/at-t-activearmor",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/https://at-t-activearmor.com",
  "baiScore": 40,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "Mobile Security",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-07-19T00:02:47.422Z",
  "verifiedVitals": {
    "website": "att.com/activearmor",
    "founded": "Launched as a service by AT&T (parent company founded 1885)",
    "headquarters": "Dallas, Texas",
    "pricing_model": "Freemium model with a basic tier included for free with AT&T plans, and a premium subscription available for advanced features.",
    "core_products": "Spam Call Blocking, Robocall Alerts, Fraud Protection, Identity Monitoring, Data Breach Alerts, Secure Wi-Fi VPN",
    "key_differentiator": "Deep integration with the AT&T network for superior call protection and the convenience of being bundled directly into an AT&T wireless service.",
    "target_markets": "Existing AT&T wireless customers; individuals seeking enhanced mobile security, call protection, and identity safeguards within their carrier service.",
    "employee_count": "Part of AT&T (approx. 200,000+ employees)",
    "funding_stage": "N/A (product of an established public corporation)",
    "subcategory": "Mobile Network Security, Spam Call Blocking, Fraud Protection"
  },
  "intentTags": {
    "problemIntents": [
      "AT&T spam call blocker",
      "Manual Call Blocking and Reporting: Users manually block unwanted numbers on their phones and report spam calls to authorities or through native phone features.",
      "Accepting Spam Calls and Risks: Choosing not to use any specialized security features, accepting the risk of spam calls, identity theft attempts, and unsecured public Wi-Fi."
    ],
    "solutionIntents": [
      "ActiveArmor features",
      "mobile security for AT&T customers",
      "how to block robocalls AT&T",
      "Third-Party Spam Blocker Apps: Downloading and using dedicated third-party apps like Nomorobo, RoboKiller, or Truecaller for spam call protection.",
      "Standalone VPN Services: Subscribing to a separate VPN service for secure Wi-Fi browsing instead of relying on ActiveArmor's integrated VPN."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1784767356705
}