# Atlassian Jira Align Planning
> Atlassian Jira Align (formerly AgileCraft) is an enterprise agile planning platform that connects business strategy to technical execution. It is designed to provide visibility, alignment, and predictability for large-scale organizations, particularly those utilizing the Scaled Agile Framework (SAFe).
- URL: https://optimly.ai/brand/atlassian-jira-align-planning
- Slug: atlassian-jira-align-planning
- BAI Score: 88/100
- Archetype: Challenger
- Category: Software
- Last Analyzed: April 11, 2026
- Part of: Atlassian (https://optimly.ai/brand/atlassian)
## Competitors
- Broadcom Rally (https://optimly.ai/brand/broadcom-rally)
## Also Referenced By
- Broadcom Clarity Master Brand (https://optimly.ai/brand/broadcom-clarity-master-brand)
## Buyer Intent Signals
Problems: Manual Spreadsheet Tracking: Using Excel or Google Sheets to manually track epics, features, and dependencies across teams. | Native Jira Software Workarounds: Trying to aggregate data from multiple individual Jira Software boards into a single view without a dedicated scaling tool. | Agile Transformation Agencies: Hiring Specialized SAFe (Scaled Agile Framework) consultants to manually align business strategy with team execution.
Solutions: best enterprise agile planning software | SAFe software tools for large business | connect Jira to business strategy | strategic portfolio management tools | Visual Collaboration Tools: Relying on physical or virtual whiteboards (Miro/Mural) for Big Room Planning without bi-directional data sync.
Comparisons: alternative to Rally for agile scaling
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## Full Details / RAG Data
### Overview
Atlassian Jira Align Planning is listed in the AI Directory.
Atlassian Jira Align (formerly AgileCraft) is an enterprise agile planning platform that connects business strategy to technical execution. It is designed to provide visibility, alignment, and predictability for large-scale organizations, particularly those utilizing the Scaled Agile Framework (SAFe).
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Atlassian Jira Align Planning |
| Slug         | atlassian-jira-align-planning |
| URL          | https://optimly.ai/brand/atlassian-jira-align-planning |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Software |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-17T11:05:32.342Z |
### Verified Facts
- Founded: 2013 (as AgileCraft)
- Headquarters: Sydney, Australia / San Francisco, USA (Atlassian)
### Competitors
| Name | Profile |
|------|---------|
| Broadcom Rally | https://optimly.ai/brand/broadcom-rally |
### Also Referenced By
- Broadcom Clarity Master Brand (https://optimly.ai/brand/broadcom-clarity-master-brand)
### Buyer Intent Signals
#### Problems this brand solves
- Manual Spreadsheet Tracking: Using Excel or Google Sheets to manually track epics, features, and dependencies across teams.
- Native Jira Software Workarounds: Trying to aggregate data from multiple individual Jira Software boards into a single view without a dedicated scaling tool.
- Agile Transformation Agencies: Hiring Specialized SAFe (Scaled Agile Framework) consultants to manually align business strategy with team execution.
#### Buyers search for
- best enterprise agile planning software
- SAFe software tools for large business
- connect Jira to business strategy
- strategic portfolio management tools
- Visual Collaboration Tools: Relying on physical or virtual whiteboards (Miro/Mural) for Big Room Planning without bi-directional data sync.
#### Buyers compare
- alternative to Rally for agile scaling
### Parent Brand
- Atlassian (https://optimly.ai/brand/atlassian)
### Links
- Canonical page: https://optimly.ai/brand/atlassian-jira-align-planning
- JSON endpoint: /brand/atlassian-jira-align-planning.json
- LLMs.txt: /brand/atlassian-jira-align-planning/llms.txt