{
  "slug": "atlassian-jirajira-align",
  "name": "Atlassian Jira Align",
  "description": "Jira Align (erroneously referred to as Jirajira Align) is an enterprise agile planning platform designed to aggregate data from team-level tools like Jira Software. It provides visibility into how work across an entire organization aligns with high-level business strategy and portfolio goals.",
  "url": "https://optimly.ai/brand/atlassian-jirajira-align",
  "logoUrl": "",
  "baiScore": 92,
  "archetype": "Challenger",
  "category": "Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "planview",
      "name": "Planview"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "leankit",
      "name": "LeanKit"
    },
    {
      "slug": "broadcom-rally-clarity",
      "name": "Broadcom Rally/Clarity (ValueOps)"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": {
    "slug": "atlassian",
    "name": "Atlassian"
  },
  "subBrands": [],
  "updatedAt": "2026-04-11T15:47:03.083+00:00",
  "verifiedVitals": {
    "website": "https://www.atlassian.com/software/jira/align",
    "founded": "2013 (as AgileCraft)",
    "headquarters": "Sydney, Australia (Atlassian HQ)",
    "pricing_model": "Enterprise/Custom",
    "core_products": "Jira Align Enterprise Agile Planning Platform",
    "key_differentiator": "The only EAP tool that provides native, real-time bi-directional sync with Jira Software at scale.",
    "target_markets": "Global 2000, Large Enterprise, Agile-transforming organizations",
    "employee_count": "10,000+ (Atlassian)",
    "funding_stage": "Public (TEAM)",
    "subcategory": "Enterprise Agile Planning (EAP)"
  },
  "intentTags": {
    "problemIntents": [
      "Manual Jira Roll-ups: Using standard Jira Software boards with manual status roll-ups or spreadsheets to track cross-team dependencies.",
      "Agile Transformation Agencies: Hiring external agile coaches or consultants to manually sync disparate teams and report on portfolio progress.",
      "Status Quo / Do Nothing: Continuing with fragmented team-level tools without a centralized portfolio strategy, leading to alignment drift."
    ],
    "solutionIntents": [
      "best enterprise agile planning software",
      "SAFe software tools for large organizations",
      "connecting Jira to executive strategy",
      "what is Atlassian Jirajira Align"
    ],
    "evaluationIntents": [
      "Jira Align vs Planview"
    ]
  },
  "timestamp": 1776053039079
}