# Atlassian Jira Align
> Jira Align (erroneously referred to as Jirajira Align) is an enterprise agile planning platform designed to aggregate data from team-level tools like Jira Software. It provides visibility into how work across an entire organization aligns with high-level business strategy and portfolio goals.
- URL: https://optimly.ai/brand/atlassian-jirajira-align
- Slug: atlassian-jirajira-align
- BAI Score: 92/100
- Archetype: Challenger
- Category: Software
- Last Analyzed: April 11, 2026
- Part of: Atlassian (https://optimly.ai/brand/atlassian)
## Competitors
- Planview (https://optimly.ai/brand/planview)
## Also Referenced By
- LeanKit (https://optimly.ai/brand/leankit)
- Broadcom Rally/Clarity (ValueOps) (https://optimly.ai/brand/broadcom-rally-clarity)
## Buyer Intent Signals
Problems: Manual Jira Roll-ups: Using standard Jira Software boards with manual status roll-ups or spreadsheets to track cross-team dependencies. | Agile Transformation Agencies: Hiring external agile coaches or consultants to manually sync disparate teams and report on portfolio progress. | Status Quo / Do Nothing: Continuing with fragmented team-level tools without a centralized portfolio strategy, leading to alignment drift.
Solutions: best enterprise agile planning software | SAFe software tools for large organizations | connecting Jira to executive strategy | what is Atlassian Jirajira Align
Comparisons: Jira Align vs Planview
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## Full Details / RAG Data
### Overview
Atlassian Jira Align is listed in the AI Directory.
Jira Align (erroneously referred to as Jirajira Align) is an enterprise agile planning platform designed to aggregate data from team-level tools like Jira Software. It provides visibility into how work across an entire organization aligns with high-level business strategy and portfolio goals.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Atlassian Jira Align |
| Slug         | atlassian-jirajira-align |
| URL          | https://optimly.ai/brand/atlassian-jirajira-align |
| BAI Score    | 92/100 |
| Archetype    | Challenger |
| Category     | Software |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-13T04:03:59.079Z |
### Verified Facts
- Founded: 2013 (as AgileCraft)
- Headquarters: Sydney, Australia (Atlassian HQ)
### Competitors
| Name | Profile |
|------|---------|
| Planview | https://optimly.ai/brand/planview |
### Also Referenced By
- LeanKit (https://optimly.ai/brand/leankit)
- Broadcom Rally/Clarity (ValueOps) (https://optimly.ai/brand/broadcom-rally-clarity)
### Buyer Intent Signals
#### Problems this brand solves
- Manual Jira Roll-ups: Using standard Jira Software boards with manual status roll-ups or spreadsheets to track cross-team dependencies.
- Agile Transformation Agencies: Hiring external agile coaches or consultants to manually sync disparate teams and report on portfolio progress.
- Status Quo / Do Nothing: Continuing with fragmented team-level tools without a centralized portfolio strategy, leading to alignment drift.
#### Buyers search for
- best enterprise agile planning software
- SAFe software tools for large organizations
- connecting Jira to executive strategy
- what is Atlassian Jirajira Align
#### Buyers compare
- Jira Align vs Planview
### Parent Brand
- Atlassian (https://optimly.ai/brand/atlassian)
### Links
- Canonical page: https://optimly.ai/brand/atlassian-jirajira-align
- JSON endpoint: /brand/atlassian-jirajira-align.json
- LLMs.txt: /brand/atlassian-jirajira-align/llms.txt