{
  "slug": "august",
  "name": "August HomeHeader",
  "description": "August is a consumer electronics company that designs and manufactures internet-connected room-access and home-security products. They are best-known for their retrofit smart locks which allow users to upgrade their existing deadbolts with remote access and monitoring capabilities.Header",
  "url": "https://optimly.ai/brand/august",
  "logoUrl": "",
  "baiScore": 88,
  "archetype": "Challenger",
  "category": "Smart HomeHeader",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "inboundCompetitors": [
    {
      "slug": "sustain-natural",
      "name": "Sustain Natural"
    },
    {
      "slug": "l-p-g-sibling-brand-or-cora",
      "name": "L. (This is L.) & Cora"
    },
    {
      "slug": "lola-sexual-wellness-line",
      "name": "LOLA (Sexual Wellness)"
    },
    {
      "slug": "lola-mylola",
      "name": "Lola (MyLola)"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-10T18:46:57.644+00:00",
  "verifiedVitals": {
    "website": "https://august.comHeader",
    "founded": "2012Header",
    "headquarters": "San Francisco, CAHeader",
    "pricing_model": "One-time purchaseHeader",
    "core_products": "August Wi-Fi Smart Lock, August Smart Lock + Connect, August Smart Keypad, DoorSense sensors.Header",
    "key_differentiator": "Market leader in retrofit design, allowing users to keep their existing exterior door hardware and keys while adding smart functionality.Header",
    "target_markets": "Homeowners, renters, Airbnb hosts, and smart home enthusiasts.Header",
    "employee_count": "100-250Header",
    "funding_stage": "AcquiredHeader",
    "subcategory": "Home Security & Access ControlHeader"
  },
  "intentTags": {
    "problemIntents": [
      "Physical Key Management: Using traditional physical metal keys for access control.",
      "Manual Deadbolt Security: Using a standard non-connected deadbolt and manually verifying door status.",
      "On-site Security Personnel: Hiring a physical security guard or concierge to manage entrance access."
    ],
    "solutionIntents": [
      "best retrofit smart lockHeader",
      "smart lock that works with existing keysHeader",
      "August productsHeader",
      "Assa Abloy consumer brandsHeader",
      "August company headquartersHeader",
      "Non-Smart Keypad LocksHeader: Using a standalone keypad lock that is not internet-connected."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1777058091294
}