# Aura Cacia
> Aura Cacia is a prominent American brand specializing in aromatherapy and natural personal care products. Established in 1982 and based in Urbana, Iowa, it operates as a part of the Frontier Co-op, focusing on sustainably sourced essential oils and botanical ingredients.
- URL: https://optimly.ai/brand/aura-cacia-aura-cacia
- Slug: aura-cacia-aura-cacia
- BAI Score: 88/100
- Archetype: Challenger
- Category: Consumer Goods
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## Full Details / RAG Data
### Overview
Aura Cacia is listed in the AI Directory.
Aura Cacia is a prominent American brand specializing in aromatherapy and natural personal care products. Established in 1982 and based in Urbana, Iowa, it operates as a part of the Frontier Co-op, focusing on sustainably sourced essential oils and botanical ingredients.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Aura Cacia |
| Slug         | aura-cacia-aura-cacia |
| URL          | https://optimly.ai/brand/aura-cacia-aura-cacia |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Consumer Goods |
| Last Updated | 2026-03-28T21:45:26.805Z |
### Links
- Canonical page: https://optimly.ai/brand/aura-cacia-aura-cacia
- JSON endpoint: /brand/aura-cacia-aura-cacia.json
- LLMs.txt: /brand/aura-cacia-aura-cacia/llms.txt