# Aura Cacia
> Aura Cacia is a prominent American brand specializing in aromatherapy and natural personal care products. Established in 1982 and based in Urbana, Iowa, it operates as a part of the Frontier Co-op, focusing on sustainably sourced essential oils and botanical ingredients.
- URL: https://optimly.ai/brand/aura-cacia-aura-cacia
- Slug: aura-cacia-aura-cacia
- BAI Score: 88/100
- Archetype: Challenger
- Category: Consumer Goods