{"name":"Aussie World","domain":"aussieworld.com.au","url":"https://optimly.ai/brand/aussie-world","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Aussie World is a family theme park on Queensland’s Sunshine Coast offering rides, attractions, entertainment, events, school excursions and birthday parties.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aussieworld.com.au","updated_at":"2026-11-07T20:58:06.944979+00:00"},{"key":"description","label":"Description","shape":"text","content":"Aussie World describes itself as one of Queensland’s top-rated family theme parks, with up to 30 rides and experiences, unlimited-ride admission options, special events, STEM-based school excursions and family entertainment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aussieworld.com.au","updated_at":"2026-11-07T20:58:06.944979+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide fun, safe and memorable entertainment for guests of all ages, with every guest feeling welcome and every visit being one to remember.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aussieworld.com.au","updated_at":"2026-11-07T20:58:06.944979+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://aussieworld.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aussieworld.com.au","updated_at":"2026-11-07T20:58:06.944979+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Energetic, playful, family-friendly and locally inspired, using phrases such as “UNREAL Fun,” “UNREAL Thrills” and “UNREAL Events.”","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aussieworld.com.au","updated_at":"2026-11-07T20:58:06.944979+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"The site states that Aussie World has been bringing entertainment to visitors for nearly 30 years.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aussieworld.com.au","updated_at":"2026-11-07T20:58:06.944979+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Sunshine Coast, Queensland, Australia","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aussieworld.com.au","updated_at":"2026-11-07T20:58:06.944979+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Aussie World Pty Ltd; the site describes the company as proudly Australian-owned.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aussieworld.com.au","updated_at":"2026-11-07T20:58:06.944979+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides an accessible destination for family recreation, rides, entertainment, celebrations, school excursions and group experiences on the Sunshine Coast.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aussieworld.com.au","updated_at":"2026-11-07T20:58:06.944979+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Family theme park operations\nRide and attraction experiences\nSpecial events and entertainment\nSTEM-based, curriculum-aligned school excursions\nBirthday party hosting\nTicketing, admission packages and annual passes\nFood, beverage and retail experiences\nMini golf, Illusionarium and Mayhem Maze attractions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aussieworld.com.au","updated_at":"2026-11-07T20:58:06.944979+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"General admission tickets\nFamily and group ticket packages\nUNREAL Annual Pass\nTheme park rides and attractions\nSchool excursions and vacation-care experiences\nBirthday parties\nSpecial events including Christmas Spectacular\nIllusionarium","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aussieworld.com.au","updated_at":"2026-11-07T20:58:06.944979+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The site lists online general admission pricing including single tickets, family tickets, concession tickets, value bundles and group tickets. Listed prices include single admission from $49.50, family-of-four tickets from $182, family-of-five tickets from $227.50, concession tickets from $38, and group-of-10-or-more tickets from $42.50 per person. Other ticket listings show higher prices including single admission at $53 and family-of-four admission at $196. The UNREAL Annual Pass is offered during limited sale periods but is currently unavailable; no pass price is listed.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aussieworld.com.au","updated_at":"2026-11-07T20:58:06.944979+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Tourism, leisure, family entertainment and amusement parks","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aussieworld.com.au","updated_at":"2026-11-07T20:58:06.944979+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families, children, thrill-seekers, school groups, vacation-care groups, birthday-party groups, tourists and other group visitors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aussieworld.com.au","updated_at":"2026-11-07T20:58:06.944979+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Families and groups seeking a full-day theme park experience on the Sunshine Coast, plus schools and vacation-care providers arranging educational or recreational excursions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aussieworld.com.au","updated_at":"2026-11-07T20:58:06.944979+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Family day trips and school-holiday visits\nRiding attractions and experiencing thrill rides\nSchool excursions with STEM and curriculum-aligned activities\nVacation-care outings\nBirthday parties with unlimited rides\nAttending seasonal and special events\nGroup visits and family gatherings\nUsing annual-pass benefits for repeat visits","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aussieworld.com.au","updated_at":"2026-11-07T20:58:06.944979+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A full day of rides, thrills and entertainment for all ages\nMemorable family experiences and adventures\nBirthday celebrations with rides and reduced planning stress\nSchool excursions combining recreation with STEM-based learning\nAccess to recurring visits and discounts through the annual pass\nConvenient group and family admission options","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aussieworld.com.au","updated_at":"2026-11-07T20:58:06.944979+00:00"}]}],"last_refreshed_at":"2026-11-07T20:58:06.953727+00:00","last_changed_at":"2026-11-07T20:58:06.962013+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=4a2fc65a-4f1a-4fbc-8501-5fa1a7ad0da9"}