{"name":"Australian Pacific Touring","domain":"aptouring.com.au","url":"https://optimly.ai/brand/australian-pacific-touring","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Australian-owned luxury travel company offering curated tours, cruises and journeys worldwide.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aptouring.com.au","updated_at":"2026-11-08T02:53:45.400707+00:00"},{"key":"description","label":"Description","shape":"text","content":"Australian Pacific Touring (APT) creates luxury travel experiences across destinations including Europe, Asia, Australia, New Zealand, Africa and North America. Its offerings include river, ocean, yacht and small-ship cruises, land and rail journeys, small group tours, and remote journeys.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aptouring.com.au","updated_at":"2026-11-08T02:53:45.400707+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To create unparalleled luxury travel experiences, from the first step to the final farewell, by Australians for Australians.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aptouring.com.au","updated_at":"2026-11-08T02:53:45.400707+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://aptouring.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aptouring.com.au","updated_at":"2026-11-08T02:53:45.400707+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Inspirational, premium, welcoming and travel-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aptouring.com.au","updated_at":"2026-11-08T02:53:45.400707+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1927","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aptouring.com.au","updated_at":"2026-11-08T02:53:45.400707+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Proudly Australian-owned","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aptouring.com.au","updated_at":"2026-11-08T02:53:45.400707+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps travelers plan and experience fully curated luxury holidays, taking care of travel details while providing expert crews, exclusive moments, dining and guided journeys.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aptouring.com.au","updated_at":"2026-11-08T02:53:45.400707+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Luxury travel planning and tour operation\nRiver cruising\nOcean and small-ship cruising\nLand and rail journeys\nSmall group tours\nRemote and expedition-style journeys\nCurated destination experiences\nExpert tour and cruise direction","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aptouring.com.au","updated_at":"2026-11-08T02:53:45.400707+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Luxury river cruises\nOcean cruises\nSmall group tours\nLand tours\nRail tours\nRemote journeys\nExpedition and 4WD tours\nAPT 100 Day World Tour","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aptouring.com.au","updated_at":"2026-11-08T02:53:45.400707+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Featured tours shown on the website range from $7,895 per person to $37,995 per person, with pricing varying by itinerary.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aptouring.com.au","updated_at":"2026-11-08T02:53:45.400707+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Travel and tourism","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aptouring.com.au","updated_at":"2026-11-08T02:53:45.400707+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Australian travelers seeking luxury holidays, guided tours, cruises and curated international or domestic journeys.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aptouring.com.au","updated_at":"2026-11-08T02:53:45.400707+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Australians looking for premium, fully managed travel experiences across multiple destinations and travel styles.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aptouring.com.au","updated_at":"2026-11-08T02:53:45.400707+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Planning luxury European river cruises\nExploring Australia and the Kimberley by land or sea\nTaking guided journeys through Asia, Africa, North America or New Zealand\nBooking small group tours with a maximum of 24 guests\nCombining rail, land and cruise travel in one itinerary\nFinding last-minute travel deals\nAttending travel showcases and requesting travel brochures","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aptouring.com.au","updated_at":"2026-11-08T02:53:45.400707+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Conveniently managed holidays with travel details handled by experts\nAccess to curated experiences and exclusive moments\nLuxury accommodation, dining and cruise experiences\nGuided exploration supported by experienced tour and cruise directors\nChoice across destinations and travel styles\nTravel experiences designed for small groups or broader escorted tours","source_type":"1p_website","source_label":"Brand's website","source_url":"https://aptouring.com.au","updated_at":"2026-11-08T02:53:45.400707+00:00"}]}],"last_refreshed_at":"2026-11-08T02:53:45.405603+00:00","last_changed_at":"2026-11-08T02:53:45.412264+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=6b025650-da54-4778-b15c-b45c0aef6aa2"}