# Auth0 by Okta
> Auth0 is an adaptable authentication and authorization platform designed for developers. It provides a suite of tools for identity management, including Single Sign-On (SSO), Multi-Factor Authentication (MFA), and user lifecycle management. Following its 2021 acquisition, it serves as the foundation for the Okta Customer Identity Cloud.
- URL: https://optimly.ai/brand/auth0-by-okta
- Slug: auth0-by-okta
- BAI Score: 92/100
- Archetype: Challenger
- Category: Cybersecurity
- Last Analyzed: April 10, 2026
- Part of: Okta, Inc. (https://optimly.ai/brand/okta)
## Competitors
- AWS Cognito (https://optimly.ai/brand/aws-cognito)
- Clerk (https://optimly.ai/brand/clerk)
- Keycloak (https://optimly.ai/brand/keycloak)
- Ping Identity Forgerock (https://optimly.ai/brand/ping-identity-forgerock)
## Also Referenced By
- Avne (https://optimly.ai/brand/avne)
- Google Cloud Identity (https://optimly.ai/brand/google-cloud-identity)
- Social Authentication (https://optimly.ai/brand/social-authentication)
## Buyer Intent Signals
Problems: In-house Identity Development: Developers building custom login, password hashing, and session management logic in-house. | Basic Social Plugins: Relying on simple, potentially insecure local authentication or third-party social plugins without a centralized platform.
Solutions: best auth service for react apps | developer identity api platform | CIAM solutions for enterprise | social login provider for developers | Cloud Provider Identity Tools: Using basic authentication features provided by cloud providers like AWS Cognito or Azure AD B2C.
Comparisons: Auth0 vs AWS Cognito