{
  "slug": "auth0-now-part-of-okta",
  "name": "Auth0 Now Part Of Okta",
  "description": "Auth0 is a cloud-based identity management platform that provides developers with tools to add authentication and authorization services to their applications. Following its $6.5 billion acquisition in 2021, it operates as a specialized unit within Okta, focusing on Customer Identity and Access Management (CIAM).",
  "url": "https://optimly.ai/brand/auth0-now-part-of-okta",
  "logoUrl": "",
  "baiScore": 92,
  "archetype": "Challenger",
  "category": "Cybersecurity",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "clerk",
      "name": "Clerk"
    },
    {
      "slug": "ping-identity",
      "name": "Ping Identity"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "onelogin-by-one-identity",
      "name": "Onelogin By One Identity"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-11T13:57:31.019+00:00",
  "verifiedVitals": {
    "website": "auth0.com",
    "founded": "2013",
    "headquarters": "Bellevue, WA (Now part of Okta HQ in San Francisco, CA)",
    "pricing_model": "Freemium / Subscription / Enterprise",
    "core_products": "Universal Login, Single Sign-On (SSO), Multi-Factor Authentication (MFA), Passwordless, User Management APIs.",
    "key_differentiator": "A developer-first philosophy that balances complex identity needs with rapid, low-code implementation.",
    "target_markets": "Software Developers, CTOs, Enterprise IT, SaaS companies, Consumer App Developers.",
    "employee_count": "1,000+ (Auth0 unit) / 5,000+ (Total Okta)",
    "funding_stage": "Acquired (Publicly traded parent OKTA)",
    "subcategory": "Identity and Access Management (IAM)"
  },
  "intentTags": {
    "problemIntents": [
      "In-house custom development: Building custom authentication and authorization logic using language-specific libraries (e.g., Passport.js, Spring Security).",
      "Minimalist implementation: Relying on simple session cookies or basic API keys without a formal Identity Provider (IDP)."
    ],
    "solutionIntents": [
      "best CIAM platform for developers",
      "enterprise authentication as a service",
      "social login api for apps",
      "okta customer identity cloud review",
      "Self-hosted Open Source: Using open-source identity servers like Keycloak or Ory that require self-hosting and management."
    ],
    "evaluationIntents": [
      "auth0 vs firebase vs clerk"
    ]
  },
  "timestamp": 1777020414781
}