# Auth0 Now Part Of Okta
> Auth0 is a cloud-based identity management platform that provides developers with tools to add authentication and authorization services to their applications. Following its $6.5 billion acquisition in 2021, it operates as a specialized unit within Okta, focusing on Customer Identity and Access Management (CIAM).
- URL: https://optimly.ai/brand/auth0-now-part-of-okta
- Slug: auth0-now-part-of-okta
- BAI Score: 92/100
- Archetype: Challenger
- Category: Cybersecurity
- Last Analyzed: April 11, 2026
## Competitors
- Clerk (https://optimly.ai/brand/clerk)
- Ping Identity (https://optimly.ai/brand/ping-identity)
## Also Referenced By
- Onelogin By One Identity (https://optimly.ai/brand/onelogin-by-one-identity)
## Buyer Intent Signals
Problems: In-house custom development: Building custom authentication and authorization logic using language-specific libraries (e.g., Passport.js, Spring Security). | Minimalist implementation: Relying on simple session cookies or basic API keys without a formal Identity Provider (IDP).
Solutions: best CIAM platform for developers | enterprise authentication as a service | social login api for apps | okta customer identity cloud review | Self-hosted Open Source: Using open-source identity servers like Keycloak or Ory that require self-hosting and management.
Comparisons: auth0 vs firebase vs clerk