{
  "slug": "auth0-okta",
  "name": "Auth0 (by Okta)",
  "description": "Auth0 is a cloud-based platform that provides tools for developers to integrate authentication and authorization services into their applications. Founded in 2013 and acquired by Okta in 2021, it is now a primary component of the Okta Customer Identity Cloud.",
  "url": "https://optimly.ai/brand/auth0-okta",
  "logoUrl": "",
  "baiScore": 94,
  "archetype": "Challenger",
  "category": "Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "amazon-cognito",
      "name": "Amazon Cognito"
    },
    {
      "slug": "clerk",
      "name": "Clerk"
    },
    {
      "slug": "ping-identity",
      "name": "Ping Identity"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "ibm-security-verify",
      "name": "IBM Security Verify"
    },
    {
      "slug": "workos",
      "name": "WorkOS"
    },
    {
      "slug": "ping-identity-forgerock",
      "name": "Ping Identity Forgerock"
    },
    {
      "slug": "keycloak",
      "name": "Keycloak"
    },
    {
      "slug": "application-native-auth",
      "name": "Application Native Auth"
    }
  ],
  "aiAlternatives": [
    {
      "slug": "consultancyagency-build-out",
      "name": "Consultancyagency Build Out"
    }
  ],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-10T04:31:28.493+00:00",
  "verifiedVitals": {
    "website": "https://auth0.com",
    "founded": "2013",
    "headquarters": "Bellevue, Washington, USA (Now part of San Francisco-based Okta)",
    "pricing_model": "Freemium with Usage-based and Enterprise tiers",
    "core_products": "Authentication, Authorization, Universal Login, Multi-factor Authentication (MFA), B2B SaaS Login",
    "key_differentiator": "Combines developer-first simplicity and extensibility with the enterprise-grade security and scale of Okta.",
    "target_markets": "Software Developers, CTOs, Enterprise IT, B2B/B2C SaaS companies",
    "employee_count": "1000+ (Auth0 division) / 5000+ (Okta Total)",
    "funding_stage": "Acquired (Publicly traded via Okta: OKTA)",
    "subcategory": "Identity and Access Management (IAM)"
  },
  "intentTags": {
    "problemIntents": [
      "Custom In-house Development: Large enterprises often build custom authentication systems using internal software engineering teams and open-source libraries (e.g., Passport.js, Spring Security).",
      "Consultancy/Agency Build-out: Hiring cybersecurity or specialized software agencies to build and maintain bespoke identity management systems."
    ],
    "solutionIntents": [
      "best auth provider for developers",
      "customer identity cloud solutions",
      "how to implement oauth 2.0 in react",
      "enterprise CIAM vendors",
      "secure login for saas applications",
      "social login provider comparison",
      "Keycloak (Open Source) Building: Organizations may utilize open-source identity servers like Keycloak to manage authentication without a commercial vendor."
    ],
    "evaluationIntents": [
      "okta vs auth0 differences",
      "auth0 pricing post okta acquisition"
    ]
  },
  "timestamp": 1777652777277
}