# Auth0 (by Okta)
> Auth0 is a cloud-based platform that provides tools for developers to integrate authentication and authorization services into their applications. Founded in 2013 and acquired by Okta in 2021, it is now a primary component of the Okta Customer Identity Cloud.
- URL: https://optimly.ai/brand/auth0-okta
- Slug: auth0-okta
- BAI Score: 94/100
- Archetype: Challenger
- Category: Software
- Last Analyzed: April 10, 2026
## Competitors
- Amazon Cognito (https://optimly.ai/brand/amazon-cognito)
- Clerk (https://optimly.ai/brand/clerk)
- Ping Identity (https://optimly.ai/brand/ping-identity)
## AI-Suggested Alternatives
- Consultancyagency Build Out (https://optimly.ai/brand/consultancyagency-build-out)
## Also Referenced By
- IBM Security Verify (https://optimly.ai/brand/ibm-security-verify)
- WorkOS (https://optimly.ai/brand/workos)
- Ping Identity Forgerock (https://optimly.ai/brand/ping-identity-forgerock)
- Keycloak (https://optimly.ai/brand/keycloak)
- Application Native Auth (https://optimly.ai/brand/application-native-auth)
## Buyer Intent Signals
Problems: Custom In-house Development: Large enterprises often build custom authentication systems using internal software engineering teams and open-source libraries (e.g., Passport.js, Spring Security). | Consultancy/Agency Build-out: Hiring cybersecurity or specialized software agencies to build and maintain bespoke identity management systems.
Solutions: best auth provider for developers | customer identity cloud solutions | how to implement oauth 2.0 in react | enterprise CIAM vendors | secure login for saas applications | social login provider comparison | Keycloak (Open Source) Building: Organizations may utilize open-source identity servers like Keycloak to manage authentication without a commercial vendor.
Comparisons: okta vs auth0 differences | auth0 pricing post okta acquisition