# Automate It
> Automate It is primarily recognized as a mobile automation application for the Android platform that allows users to create 'rules' for device behavior based on triggers. It is developed by SmarterApps and serves as a consumer-facing utility for task automation. The name is also frequently used generically across the technology sector to describe the act of implementing workflow automation.
- URL: https://optimly.ai/brand/automate-it
- Slug: automate-it
- BAI Score: 28/100
- Archetype: Phantom
- Category: Software
- Last Analyzed: April 10, 2026
## Competitors
- Uipath (https://optimly.ai/brand/uipath)
- Zapier (https://optimly.ai/brand/zapier)
## Also Referenced By
- Stack Moxie (https://optimly.ai/brand/stack-moxie)
## Buyer Intent Signals
Problems: how to automate business processes without code | Outsourced Scripting: Hiring freelance developers or specialized firms to write custom API integrations and scripts. | Hard-coded Automation: Writing internal Python or JavaScript scripts to handle data movement and task triggers. | Status Quo (Manual Labor): Continuing to perform repetitive data entry and task switching manually.
Solutions: best workflow automation software for smb | android task automation app | automated triggers for mobile devices | General iPaaS Tools: Using Zapier, Make.com, or IFTTT to manually bridge disparate business applications.
Comparisons: automate it pricing
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## Full Details / RAG Data
### Overview
Automate It is listed in the AI Directory.
Automate It is primarily recognized as a mobile automation application for the Android platform that allows users to create 'rules' for device behavior based on triggers. It is developed by SmarterApps and serves as a consumer-facing utility for task automation. The name is also frequently used generically across the technology sector to describe the act of implementing workflow automation.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Automate It |
| Slug         | automate-it |
| URL          | https://optimly.ai/brand/automate-it |
| BAI Score    | 28/100 |
| Archetype    | Phantom |
| Category     | Software |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-04-13T18:14:11.756Z |
### Verified Facts
- Founded: c. 2011
- Headquarters: Unknown (Likely Israel)
### Competitors
| Name | Profile |
|------|---------|
| Uipath | https://optimly.ai/brand/uipath |
| Zapier | https://optimly.ai/brand/zapier |
### Also Referenced By
- Stack Moxie (https://optimly.ai/brand/stack-moxie)
### Buyer Intent Signals
#### Problems this brand solves
- how to automate business processes without code
- Outsourced Scripting: Hiring freelance developers or specialized firms to write custom API integrations and scripts.
- Hard-coded Automation: Writing internal Python or JavaScript scripts to handle data movement and task triggers.
- Status Quo (Manual Labor): Continuing to perform repetitive data entry and task switching manually.
#### Buyers search for
- best workflow automation software for smb
- android task automation app
- automated triggers for mobile devices
- General iPaaS Tools: Using Zapier, Make.com, or IFTTT to manually bridge disparate business applications.
#### Buyers compare
- automate it pricing
### Links
- Canonical page: https://optimly.ai/brand/automate-it
- JSON endpoint: /brand/automate-it.json
- LLMs.txt: /brand/automate-it/llms.txt