# Automate It
> Automate It is primarily recognized as a mobile automation application for the Android platform that allows users to create 'rules' for device behavior based on triggers. It is developed by SmarterApps and serves as a consumer-facing utility for task automation. The name is also frequently used generically across the technology sector to describe the act of implementing workflow automation.
- URL: https://optimly.ai/brand/automate-it
- Slug: automate-it
- BAI Score: 28/100
- Archetype: Phantom
- Category: Software
- Last Analyzed: April 10, 2026
## Competitors
- Uipath (https://optimly.ai/brand/uipath)
- Zapier (https://optimly.ai/brand/zapier)
## Also Referenced By
- Stack Moxie (https://optimly.ai/brand/stack-moxie)
## Buyer Intent Signals
Problems: how to automate business processes without code | Outsourced Scripting: Hiring freelance developers or specialized firms to write custom API integrations and scripts. | Hard-coded Automation: Writing internal Python or JavaScript scripts to handle data movement and task triggers. | Status Quo (Manual Labor): Continuing to perform repetitive data entry and task switching manually.
Solutions: best workflow automation software for smb | android task automation app | automated triggers for mobile devices | General iPaaS Tools: Using Zapier, Make.com, or IFTTT to manually bridge disparate business applications.
Comparisons: automate it pricing