{"name":"Avalon Guitars","domain":"avalonguitars.com","url":"https://optimly.ai/brand/avalon-guitars","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Avalon Guitars handcrafts premium acoustic guitars in Northern Ireland.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://avalonguitars.com","updated_at":"2026-11-06T17:33:05.344970+00:00"},{"key":"description","label":"Description","shape":"text","content":"Avalon Guitars makes handmade acoustic guitars, with each instrument individually voiced and crafted by luthiers using carefully selected materials. Its guitars are designed around clarity, resonance, balance, feel and long-term durability, and are played on stages and in studios worldwide.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://avalonguitars.com","updated_at":"2026-11-06T17:33:05.344970+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To build acoustic guitars with clarity, resonance, balance, feel and enduring craftsmanship, treating every instrument as a relationship between maker, material and musician.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://avalonguitars.com","updated_at":"2026-11-06T17:33:05.344970+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"John McCartin, Managing Director.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://avalonguitars.com","updated_at":"2026-11-06T17:33:05.344970+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://avalonguitars.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://avalonguitars.com","updated_at":"2026-11-06T17:33:05.344970+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Craft-focused, poetic, passionate, premium and authentic, with an emphasis on tradition, intuition, craftsmanship, wood and the emotional character of instruments.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://avalonguitars.com","updated_at":"2026-11-06T17:33:05.344970+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Northern Ireland","source_type":"1p_website","source_label":"Brand's website","source_url":"https://avalonguitars.com","updated_at":"2026-11-06T17:33:05.344970+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides musicians with individually voiced, handmade acoustic guitars that combine responsive tone, playability, craftsmanship and durability rather than production-line uniformity.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://avalonguitars.com","updated_at":"2026-11-06T17:33:05.344970+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Handcrafting acoustic guitars in a Northern Ireland workshop\nSelecting and preparing tonewoods by hand\nIndividually voicing each guitar\nLuthier-led shaping, carving, tapping and finishing\nOffering multiple guitar sizes, body styles, wood combinations and optional extras\nProviding guitar aftercare intended to support lifetime use","source_type":"1p_website","source_label":"Brand's website","source_url":"https://avalonguitars.com","updated_at":"2026-11-06T17:33:05.344970+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Performer acoustic guitars\nPremier acoustic guitars\nLuthier acoustic guitars\nMaster acoustic guitars\nSmall, Auditorium, Large and Dreadnought guitars\nTenor, Bouzouki and Nylon instruments\nGuitar options including mahogany, walnut or Indian rosewood back and sides; spruce or cedar tops; cutaways and Celtic rosettes\nAftercare for Avalon guitars","source_type":"1p_website","source_label":"Brand's website","source_url":"https://avalonguitars.com","updated_at":"2026-11-06T17:33:05.344970+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Published Performer model prices include £3,350 for the Small Performer and Large Performer, £3,395 for the Auditorium Performer, and £3,350 for the Dreadnought Performer. Optional cutaways and Celtic rosettes are available at additional charges, and configurations vary by wood selection.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://avalonguitars.com","updated_at":"2026-11-06T17:33:05.344970+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Musical instruments, acoustic guitars and lutherie.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://avalonguitars.com","updated_at":"2026-11-06T17:33:05.344970+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Acoustic guitarists, singer-songwriters, producers, artists, session guitarists, touring musicians and studio or stage performers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://avalonguitars.com","updated_at":"2026-11-06T17:33:05.344970+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Musicians and professional or serious acoustic guitar players seeking premium, handmade, individually voiced guitars with distinctive tone, feel and long-term craftsmanship.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://avalonguitars.com","updated_at":"2026-11-06T17:33:05.344970+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Performing on stage\nRecording in studios\nSongwriting and acoustic playing\nSession and touring work\nSelecting a guitar by body size, tonewood and optional features\nMaintaining a handmade guitar through aftercare","source_type":"1p_website","source_label":"Brand's website","source_url":"https://avalonguitars.com","updated_at":"2026-11-06T17:33:05.344970+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Clarity and dynamic range from spruce soundboards\nWarmth and resonance from selected back and side woods\nResponsive tone and playing feel\nPrecise tuning stability and durable construction\nA guitar built to last and become part of the player’s story\nAccess to instruments used by artists across stages and studios worldwide","source_type":"1p_website","source_label":"Brand's website","source_url":"https://avalonguitars.com","updated_at":"2026-11-06T17:33:05.344970+00:00"}]}],"last_refreshed_at":"2026-11-06T17:33:06.335163+00:00","last_changed_at":"2026-11-06T17:33:07.176362+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ea27e53a-47e5-46d8-9f62-91e3751e8077"}