# Avalon Guitars > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-06. - **Brand record:** https://optimly.ai/brand/avalon-guitars - **Dataset:** https://optimly.ai/brand/avalon-guitars.json - **Markdown:** https://optimly.ai/brand/avalon-guitars/llms.txt - **Official website:** https://avalonguitars.com - **Slug:** avalon-guitars - **Categories:** retail-ecommerce ## Overview - **Tagline:** Avalon Guitars handcrafts premium acoustic guitars in Northern Ireland. Source: Brand's website (https://avalonguitars.com) · 2026-11-06 - **Description:** Avalon Guitars makes handmade acoustic guitars, with each instrument individually voiced and crafted by luthiers using carefully selected materials. Its guitars are designed around clarity, resonance, balance, feel and long-term durability, and are played on stages and in studios worldwide. Source: Brand's website (https://avalonguitars.com) · 2026-11-06 ## Identity - **Mission:** To build acoustic guitars with clarity, resonance, balance, feel and enduring craftsmanship, treating every instrument as a relationship between maker, material and musician. Source: Brand's website (https://avalonguitars.com) · 2026-11-06 - **Founders & leadership:** John McCartin, Managing Director. Source: Brand's website (https://avalonguitars.com) · 2026-11-06 - **Website:** https://avalonguitars.com Source: Brand's website (https://avalonguitars.com) · 2026-11-06 - **Voice & tone:** Craft-focused, poetic, passionate, premium and authentic, with an emphasis on tradition, intuition, craftsmanship, wood and the emotional character of instruments. Source: Brand's website (https://avalonguitars.com) · 2026-11-06 - **Headquarters:** Northern Ireland Source: Brand's website (https://avalonguitars.com) · 2026-11-06 ## Offerings - **Problem solved:** Provides musicians with individually voiced, handmade acoustic guitars that combine responsive tone, playability, craftsmanship and durability rather than production-line uniformity. Source: Brand's website (https://avalonguitars.com) · 2026-11-06 - **Core capabilities:** - Handcrafting acoustic guitars in a Northern Ireland workshop - Selecting and preparing tonewoods by hand - Individually voicing each guitar - Luthier-led shaping, carving, tapping and finishing - Offering multiple guitar sizes, body styles, wood combinations and optional extras - Providing guitar aftercare intended to support lifetime use Source: Brand's website (https://avalonguitars.com) · 2026-11-06 - **Products / SKUs:** - Performer acoustic guitars - Premier acoustic guitars - Luthier acoustic guitars - Master acoustic guitars - Small, Auditorium, Large and Dreadnought guitars - Tenor, Bouzouki and Nylon instruments - Guitar options including mahogany, walnut or Indian rosewood back and sides; spruce or cedar tops; cutaways and Celtic rosettes - Aftercare for Avalon guitars Source: Brand's website (https://avalonguitars.com) · 2026-11-06 - **Pricing:** Published Performer model prices include £3,350 for the Small Performer and Large Performer, £3,395 for the Auditorium Performer, and £3,350 for the Dreadnought Performer. Optional cutaways and Celtic rosettes are available at additional charges, and configurations vary by wood selection. Source: Brand's website (https://avalonguitars.com) · 2026-11-06 ## Audience - **Target industry:** Musical instruments, acoustic guitars and lutherie. Source: Brand's website (https://avalonguitars.com) · 2026-11-06 - **Customer base:** Acoustic guitarists, singer-songwriters, producers, artists, session guitarists, touring musicians and studio or stage performers. Source: Brand's website (https://avalonguitars.com) · 2026-11-06 - **Ideal customer profile:** Musicians and professional or serious acoustic guitar players seeking premium, handmade, individually voiced guitars with distinctive tone, feel and long-term craftsmanship. Source: Brand's website (https://avalonguitars.com) · 2026-11-06 - **Use cases:** - Performing on stage - Recording in studios - Songwriting and acoustic playing - Session and touring work - Selecting a guitar by body size, tonewood and optional features - Maintaining a handmade guitar through aftercare Source: Brand's website (https://avalonguitars.com) · 2026-11-06 - **Customer outcomes:** - Clarity and dynamic range from spruce soundboards - Warmth and resonance from selected back and side woods - Responsive tone and playing feel - Precise tuning stability and durable construction - A guitar built to last and become part of the player’s story - Access to instruments used by artists across stages and studios worldwide Source: Brand's website (https://avalonguitars.com) · 2026-11-06 Page last updated 2026-11-06. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.