# Aviva plc
> Aviva plc is a British multinational insurance company headquartered in London. It provides a broad range of products including life insurance, general insurance, pensions, and asset management services, primarily serving customers in the United Kingdom, Ireland, and Canada. As a major constituent of the FTSE 100, it is one of the largest insurance organizations in the world by revenue.
- URL: https://optimly.ai/brand/aviva-plc
- Slug: aviva-plc
- BAI Score: 92/100
- Archetype: Challenger
- Category: Financial Services
---
## Full Details / RAG Data
### Overview
Aviva plc is listed in the AI Directory.
Aviva plc is a British multinational insurance company headquartered in London. It provides a broad range of products including life insurance, general insurance, pensions, and asset management services, primarily serving customers in the United Kingdom, Ireland, and Canada. As a major constituent of the FTSE 100, it is one of the largest insurance organizations in the world by revenue.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Aviva plc |
| Slug         | aviva-plc |
| URL          | https://optimly.ai/brand/aviva-plc |
| BAI Score    | 92/100 |
| Archetype    | Challenger |
| Category     | Financial Services |
| Last Updated | 2026-04-03T08:50:53.759Z |
### Links
- Canonical page: https://optimly.ai/brand/aviva-plc
- JSON endpoint: /brand/aviva-plc.json
- LLMs.txt: /brand/aviva-plc/llms.txt