# Aviva plc
> Aviva plc is a British multinational insurance company headquartered in London. It provides a broad range of products including life insurance, general insurance, pensions, and asset management services, primarily serving customers in the United Kingdom, Ireland, and Canada. As a major constituent of the FTSE 100, it is one of the largest insurance organizations in the world by revenue.
- URL: https://optimly.ai/brand/aviva-plc
- Slug: aviva-plc
- BAI Score: 92/100
- Archetype: Challenger
- Category: Financial Services