# Aviva
> Aviva plc is a British multinational insurance company headquartered in London. It is a leading provider of general insurance, life insurance, and pensions, primarily serving the UK, Ireland, and Canada. The company is a constituent of the FTSE 100 Index and traces its origins back to 1696.
- URL: https://optimly.ai/brand/aviva
- Slug: aviva
- BAI Score: 92/100
- Archetype: Challenger
- Category: Financial Services
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## Full Details / RAG Data
### Overview
Aviva is listed in the AI Directory.
Aviva plc is a British multinational insurance company headquartered in London. It is a leading provider of general insurance, life insurance, and pensions, primarily serving the UK, Ireland, and Canada. The company is a constituent of the FTSE 100 Index and traces its origins back to 1696.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Aviva |
| Slug         | aviva |
| URL          | https://optimly.ai/brand/aviva |
| BAI Score    | 92/100 |
| Archetype    | Challenger |
| Category     | Financial Services |
| Last Updated | 2026-04-01T20:17:23.350Z |
### Links
- Canonical page: https://optimly.ai/brand/aviva
- JSON endpoint: /brand/aviva.json
- LLMs.txt: /brand/aviva/llms.txt