# Aviva
> Aviva plc is a British multinational insurance company headquartered in London. It is a leading provider of general insurance, life insurance, and pensions, primarily serving the UK, Ireland, and Canada. The company is a constituent of the FTSE 100 Index and traces its origins back to 1696.
- URL: https://optimly.ai/brand/aviva
- Slug: aviva
- BAI Score: 92/100
- Archetype: Challenger
- Category: Financial Services