{"name":"Award Winning Bank","domain":"ulstersavings.com","url":"https://optimly.ai/brand/award-winning-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Ulster Savings Bank is an award-winning mutual bank serving individuals, families, small businesses, nonprofits, and communities in New York’s Hudson Valley.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulstersavings.com","updated_at":"2026-11-07T20:29:25.922045+00:00"},{"key":"description","label":"Description","shape":"text","content":"Ulster Savings Bank provides personal and business banking, lending, mortgages, insurance, investments, payroll and HR support, tax services, merchant services, and specialized nonprofit solutions. The bank combines digital banking tools with local, relationship-focused service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulstersavings.com","updated_at":"2026-11-07T20:29:25.922045+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Support the communities it serves and help them thrive through personal banking, financial services, charitable giving, and community involvement.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulstersavings.com","updated_at":"2026-11-07T20:29:25.922045+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://ulstersavings.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulstersavings.com","updated_at":"2026-11-07T20:29:25.922045+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Personal, local, responsive, community-focused, supportive, and straightforward.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulstersavings.com","updated_at":"2026-11-07T20:29:25.922045+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1851","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulstersavings.com","updated_at":"2026-11-07T20:29:25.922045+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Kingston, New York, USA","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulstersavings.com","updated_at":"2026-11-07T20:29:25.922045+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Mutual bank with no shareholders; the website also identifies Ulster Financial Group, Inc. and Ulster Insurance Services, Inc. as subsidiaries.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulstersavings.com","updated_at":"2026-11-07T20:29:25.922045+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals, families, businesses, and nonprofits manage everyday banking, borrowing, saving, investing, insurance, payroll, and other financial needs through a local financial partner.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulstersavings.com","updated_at":"2026-11-07T20:29:25.922045+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking and deposit accounts\nBusiness banking and lending\nResidential mortgages and home equity lending\nOnline and mobile banking\nInsurance services\nInvestments, wealth management, and retirement planning\nPayroll and HR services\nTax services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulstersavings.com","updated_at":"2026-11-07T20:29:25.922045+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Checking accounts\nSavings accounts\nCertificates of deposit\nMoney market accounts\nIRA money market accounts\nPersonal loans\nBusiness loans\nResidential mortgages","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulstersavings.com","updated_at":"2026-11-07T20:29:25.922045+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website publishes current deposit and loan rates, including mortgage, home equity, CD, checking, savings, money market, and IRA money market rates. Rates are subject to change and terms may vary by product and location.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulstersavings.com","updated_at":"2026-11-07T20:29:25.922045+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulstersavings.com","updated_at":"2026-11-07T20:29:25.922045+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers, families, first-time homebuyers, homeowners, veterans and military families, small businesses, local businesses, nonprofit organizations, and communities in the Hudson Valley and surrounding New York counties.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulstersavings.com","updated_at":"2026-11-07T20:29:25.922045+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families seeking local personal banking, lending, mortgage, savings, investment, and insurance services; small and local businesses needing banking, financing, merchant, payroll, HR, tax, or insurance support; and nonprofit organizations seeking specialized banking solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulstersavings.com","updated_at":"2026-11-07T20:29:25.922045+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing checking, savings, CD, and money market accounts\nApplying for a mortgage or home equity loan\nFinancing a first home or home improvement project\nManaging business banking, lending, and seasonal working capital\nSupporting nonprofit checking, money market, credit card, and payment needs\nUsing online and mobile banking, digital wallets, and credit monitoring\nPlanning investments, retirement, and wealth management\nManaging payroll, HR, tax, insurance, and merchant services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulstersavings.com","updated_at":"2026-11-07T20:29:25.922045+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to local, personal, and responsive banking support\nAbility to manage accounts, pay bills, transfer funds, and access financial information online\nFinancing for homes, home improvements, business growth, equipment, buildings, and working capital\nTools to build savings, develop healthy spending habits, and prepare for financial goals\nNonprofits can earn interest on checking funds and access specialized financial products\nConvenient access to digital wallets, ATMs, telephone banking, and customer support\nSupport for investment, retirement, insurance, payroll, HR, tax, and business needs\nGreater financial wellness and fraud-awareness support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ulstersavings.com","updated_at":"2026-11-07T20:29:25.922045+00:00"}]}],"last_refreshed_at":"2026-11-07T20:29:25.935657+00:00","last_changed_at":"2026-11-07T20:29:25.946456+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=6a893bca-1552-4c85-bfbc-41199718fbc9"}