# The Big Three (AWS, Azure, GCP)
> 'The Big Three' is a collective industry term referring to the three dominant providers of public cloud infrastructure: Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). Together, these entities control the vast majority of the global market for Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS).
- URL: https://optimly.ai/brand/aws-azure-gcp
- Slug: aws-azure-gcp
- BAI Score: 95/100
- Archetype: Challenger
- Category: Information Technology
- Last Analyzed: April 10, 2026
## Competitors
- Alibaba Cloud (https://optimly.ai/brand/alibaba-cloud)
- DigitalOcean (https://optimly.ai/brand/digitalocean)
- Oracle Cloud Infrastructure (OCI) (https://optimly.ai/brand/oracle-cloud-infrastructure-oci)
## Sub-brands
- Microsoft Azure (https://optimly.ai/brand/microsoft-azure)
## Buyer Intent Signals
Problems: On-premises Data Centers: Building and maintaining physical server rooms, cooling, and networking in-house. | Managed IT Agencies: Using a managed service provider (MSP) to handle all infrastructure and software delivery.
Solutions: best cloud providers for enterprise | top 3 cloud computing companies | who are the big three in cloud | hyperscaler market share 2024 | Specialist VPS Providers: Utilizing traditional dedicated or VPS hosting from providers like Linode or DigitalOcean.
Comparisons: AWS vs Azure vs Google Cloud