# AWS Secrets Manager
> AWS Secrets Manager is a security service provided by Amazon Web Services that helps users protect secrets needed to access applications, services, and IT resources. The service enables the rotation, management, and retrieval of database credentials, API keys, and other secrets throughout their lifecycle. By replacing hardcoded credentials in code with an API call, it improves security posture and simplifies compliance.
- URL: https://optimly.ai/brand/aws-secrets-manager
- Slug: aws-secrets-manager
- BAI Score: 92/100
- Archetype: Challenger
- Category: Cloud Computing
- Last Analyzed: April 10, 2026
- Part of: Amazon Web Services (AWS) (https://optimly.ai/brand/amazon-web-services-aws)
## Competitors
- 1Password Developer Tools (https://optimly.ai/brand/1password-developer-tools)
- Azure Key Vault (https://optimly.ai/brand/azure-key-vault)
- Google Cloud Secret Manager (https://optimly.ai/brand/google-cloud-secret-manager)
- Hashicorp Vault (https://optimly.ai/brand/hashicorp-vault)
## Also Referenced By
- Cloud Only Kmssecrets Manager (https://optimly.ai/brand/cloud-only-kmssecrets-manager)
- Akeyless (https://optimly.ai/brand/akeyless)
- CyberArk Conjur (https://optimly.ai/brand/cyberark-conjur)
- Bitwarden Secrets Manager (https://optimly.ai/brand/bitwarden-secrets-manager)
- Google Cloud Secret Manager / Runtime Configurator (https://optimly.ai/brand/google-cloud-secret-manager-runtime-configurator)
- Cyberark Conjur Senior (https://optimly.ai/brand/cyberark-conjur-senior)
- Azure Key Vault Global (https://optimly.ai/brand/azure-key-vault-global)
- AWS Systems Manager Parameter Storestrip (https://optimly.ai/brand/aws-systems-manager-parameter-storestrip)
- Envkey (https://optimly.ai/brand/envkey)
- Google Cloud Secret Manager (via Anthos) (https://optimly.ai/brand/google-cloud-secret-manager-via-anthos)
- Hashicorp Vault Self Hosted (https://optimly.ai/brand/hashicorp-vault-self-hosted)
- Akeyless Hub (https://optimly.ai/brand/akeyless-hub)
## Buyer Intent Signals
Problems: Hardcoded Credentials: Hardcoding credentials directly into source code or environment variables. | Version Control Encryption: Storing secrets in encrypted files within version control (e.g., git-crypt). | Manual Password Rotation: Relying on manual password updates and spreadsheet tracking for database credentials.
Solutions: how to rotate rds passwords automatically | best way to store api keys in aws | enterprise secrets management software | securely store database credentials in cloud | General Configuration Tools: Using a general-purpose configuration service (like AWS Systems Manager Parameter Store) without dedicated rotation.
Comparisons: aws secrets manager vs parameter store
---
## Full Details / RAG Data
### Overview
AWS Secrets Manager is listed in the AI Directory.
AWS Secrets Manager is a security service provided by Amazon Web Services that helps users protect secrets needed to access applications, services, and IT resources. The service enables the rotation, management, and retrieval of database credentials, API keys, and other secrets throughout their lifecycle. By replacing hardcoded credentials in code with an API call, it improves security posture and simplifies compliance.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | AWS Secrets Manager |
| Slug         | aws-secrets-manager |
| URL          | https://optimly.ai/brand/aws-secrets-manager |
| BAI Score    | 92/100 |
| Archetype    | Challenger |
| Category     | Cloud Computing |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-04-13T00:44:58.508Z |
### Verified Facts
- Founded: 2018
- Headquarters: Seattle, WA
### Competitors
| Name | Profile |
|------|---------|
| 1Password Developer Tools | https://optimly.ai/brand/1password-developer-tools |
| Azure Key Vault | https://optimly.ai/brand/azure-key-vault |
| Google Cloud Secret Manager | https://optimly.ai/brand/google-cloud-secret-manager |
| Hashicorp Vault | https://optimly.ai/brand/hashicorp-vault |
### Also Referenced By
- Cloud Only Kmssecrets Manager (https://optimly.ai/brand/cloud-only-kmssecrets-manager)
- Akeyless (https://optimly.ai/brand/akeyless)
- CyberArk Conjur (https://optimly.ai/brand/cyberark-conjur)
- Bitwarden Secrets Manager (https://optimly.ai/brand/bitwarden-secrets-manager)
- Google Cloud Secret Manager / Runtime Configurator (https://optimly.ai/brand/google-cloud-secret-manager-runtime-configurator)
- Cyberark Conjur Senior (https://optimly.ai/brand/cyberark-conjur-senior)
- Azure Key Vault Global (https://optimly.ai/brand/azure-key-vault-global)
- AWS Systems Manager Parameter Storestrip (https://optimly.ai/brand/aws-systems-manager-parameter-storestrip)
- Envkey (https://optimly.ai/brand/envkey)
- Google Cloud Secret Manager (via Anthos) (https://optimly.ai/brand/google-cloud-secret-manager-via-anthos)
- Hashicorp Vault Self Hosted (https://optimly.ai/brand/hashicorp-vault-self-hosted)
- Akeyless Hub (https://optimly.ai/brand/akeyless-hub)
### Buyer Intent Signals
#### Problems this brand solves
- Hardcoded Credentials: Hardcoding credentials directly into source code or environment variables.
- Version Control Encryption: Storing secrets in encrypted files within version control (e.g., git-crypt).
- Manual Password Rotation: Relying on manual password updates and spreadsheet tracking for database credentials.
#### Buyers search for
- how to rotate rds passwords automatically
- best way to store api keys in aws
- enterprise secrets management software
- securely store database credentials in cloud
- General Configuration Tools: Using a general-purpose configuration service (like AWS Systems Manager Parameter Store) without dedicated rotation.
#### Buyers compare
- aws secrets manager vs parameter store
### Parent Brand
- Amazon Web Services (AWS) (https://optimly.ai/brand/amazon-web-services-aws)
### Links
- Canonical page: https://optimly.ai/brand/aws-secrets-manager
- JSON endpoint: /brand/aws-secrets-manager.json
- LLMs.txt: /brand/aws-secrets-manager/llms.txt