{
  "slug": "axe-unilever",
  "name": "Axe-unilever",
  "description": "Founded in 1983, Axe is the No.1 men’s fragrance brand in the world. Sold across 90+ markets, for over four decades Axe has worked in collaboration with world-class perfume houses to become the go-to fragrance brand for young guys who want to feel and smell attractive, everywhere. Underpinned by its investment in the science of scent, Axe fragrances are built on a science-backed proprietary fragrance enhancer: Zinc Zap technology. Axe does not test on animals anywhere in the world and is PETA Approved. Axe also offers a wide range of vegan products.",
  "url": "https://optimly.ai/brand/axe-unilever",
  "websiteUrl": "https://unilever.com/",
  "logoUrl": "https://logo.clearbit.com/unilever.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Fragrances",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T00:06:09.815Z",
  "verifiedVitals": {
    "website": "https://unilever.com",
    "category": "Personal Care, Men's Fragrance",
    "what_it_does": "Axe is a fragrance brand that collaborates with world-class perfume houses to create scents for young men who want to feel and smell attractive.",
    "primary_audience": "young guys",
    "core_product": "fragrances",
    "parent_ownership": "Unilever"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1788082204358
}