{"name":"Axel Hotels, Official Website","domain":"axelhotels.com","url":"https://optimly.ai/brand/axel-hotels-official-website","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Axel Hotels is an international hotel chain created for the LGBTQIA community, offering inclusive hotels and beach properties in an atmosphere of diversity, respect and freedom.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://axelhotels.com","updated_at":"2026-11-07T05:40:44.977935+00:00"},{"key":"description","label":"Description","shape":"text","content":"Axel Hotels is the world's first hotel chain for the LGBTQIA community. Founded in Barcelona in 2003, it operates city and beach hotels designed as open, cosmopolitan meeting places without prejudice.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://axelhotels.com","updated_at":"2026-11-07T05:40:44.977935+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To create safe, inclusive and welcoming places for LGBTQIA people and all people who feel different, centered on freedom, respect, audacity, fun and diversity.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://axelhotels.com","updated_at":"2026-11-07T05:40:44.977935+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Juan Julià founded Axel Hotel Barcelona in 2003. Javier Lobo is identified as the Expansion Director.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://axelhotels.com","updated_at":"2026-11-07T05:40:44.977935+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://axelhotels.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://axelhotels.com","updated_at":"2026-11-07T05:40:44.977935+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Playful, provocative, sensual, celebratory, inclusive and irreverent, with an emphasis on freedom, openness and belonging.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://axelhotels.com","updated_at":"2026-11-07T05:40:44.977935+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2003","source_type":"1p_website","source_label":"Brand's website","source_url":"https://axelhotels.com","updated_at":"2026-11-07T05:40:44.977935+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides LGBTQIA travelers with welcoming, safe and inclusive places to stay and socialize without fear, prejudice or the need to explain themselves.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://axelhotels.com","updated_at":"2026-11-07T05:40:44.977935+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Operating city hotels and beach hotels\nDirect hotel booking\nInclusive hospitality designed for the LGBTQIA community\nAxel and You loyalty benefits and member discounts\nHotel expansion through leases, management contracts and franchises\nAcquisition and remodeling of existing hotels","source_type":"1p_website","source_label":"Brand's website","source_url":"https://axelhotels.com","updated_at":"2026-11-07T05:40:44.977935+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Axel Hotel Barcelona\nAxel TWO Barcelona\nAxel Hotel Valencia\nAxel Hotel Madrid\nAxel Hotel Bilbao\nAxel Hotel San Sebastián\nAxel Beach Ibiza\nAxel Beach Maspalomas","source_type":"1p_website","source_label":"Brand's website","source_url":"https://axelhotels.com","updated_at":"2026-11-07T05:40:44.977935+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website advertises an extra 10% discount and 500 points for new Axel and You members, up to 20% additional member discounts, free cancellation under stated conditions, early check-in and late check-out subject to availability, a 24-hour grace period for changes, and reduced-price buffet breakfast. Room rates are not stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://axelhotels.com","updated_at":"2026-11-07T05:40:44.977935+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality and travel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://axelhotels.com","updated_at":"2026-11-07T05:40:44.977935+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"LGBTQIA travelers and other guests seeking inclusive, welcoming hotel experiences; hotel owners, operators, developers, family offices, private asset owners, institutional funds and investors interested in expansion partnerships.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://axelhotels.com","updated_at":"2026-11-07T05:40:44.977935+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"LGBTQIA travelers seeking hotels and beach properties in inclusive, prejudice-free environments, as well as hotel owners and investors interested in Axel Hotels leases, management contracts, franchises or acquisitions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://axelhotels.com","updated_at":"2026-11-07T05:40:44.977935+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking inclusive city accommodation\nBooking beach and leisure accommodation\nTraveling to LGBTQIA-friendly destinations\nJoining Axel and You for booking benefits and discounts\nPartnering with Axel Hotels through a lease, management contract or franchise\nRemodeling or adapting an existing hotel to the Axel brand concept","source_type":"1p_website","source_label":"Brand's website","source_url":"https://axelhotels.com","updated_at":"2026-11-07T05:40:44.977935+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to safe and welcoming places to stay\nInclusive hospitality without prejudice\nMember discounts and booking benefits\nFlexible cancellation and check-in/check-out options subject to conditions\nOpportunities for hotel owners and investors to participate in Axel Hotels' expansion","source_type":"1p_website","source_label":"Brand's website","source_url":"https://axelhotels.com","updated_at":"2026-11-07T05:40:44.977935+00:00"}]}],"last_refreshed_at":"2026-11-07T05:40:44.989668+00:00","last_changed_at":"2026-11-07T05:40:44.999124+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=4040f42d-95c5-4476-b795-2ba8d1b98ac0"}