# Axel Hotels, Official Website > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/axel-hotels-official-website - **Dataset:** https://optimly.ai/brand/axel-hotels-official-website.json - **Markdown:** https://optimly.ai/brand/axel-hotels-official-website/llms.txt - **Official website:** https://axelhotels.com - **Slug:** axel-hotels-official-website - **Categories:** travel-hospitality ## Overview - **Tagline:** Axel Hotels is an international hotel chain created for the LGBTQIA community, offering inclusive hotels and beach properties in an atmosphere of diversity, respect and freedom. Source: Brand's website (https://axelhotels.com) · 2026-11-07 - **Description:** Axel Hotels is the world's first hotel chain for the LGBTQIA community. Founded in Barcelona in 2003, it operates city and beach hotels designed as open, cosmopolitan meeting places without prejudice. Source: Brand's website (https://axelhotels.com) · 2026-11-07 ## Identity - **Mission:** To create safe, inclusive and welcoming places for LGBTQIA people and all people who feel different, centered on freedom, respect, audacity, fun and diversity. Source: Brand's website (https://axelhotels.com) · 2026-11-07 - **Founders & leadership:** Juan Julià founded Axel Hotel Barcelona in 2003. Javier Lobo is identified as the Expansion Director. Source: Brand's website (https://axelhotels.com) · 2026-11-07 - **Website:** https://axelhotels.com Source: Brand's website (https://axelhotels.com) · 2026-11-07 - **Voice & tone:** Playful, provocative, sensual, celebratory, inclusive and irreverent, with an emphasis on freedom, openness and belonging. Source: Brand's website (https://axelhotels.com) · 2026-11-07 - **Founded:** 2003 Source: Brand's website (https://axelhotels.com) · 2026-11-07 ## Offerings - **Problem solved:** Provides LGBTQIA travelers with welcoming, safe and inclusive places to stay and socialize without fear, prejudice or the need to explain themselves. Source: Brand's website (https://axelhotels.com) · 2026-11-07 - **Core capabilities:** - Operating city hotels and beach hotels - Direct hotel booking - Inclusive hospitality designed for the LGBTQIA community - Axel and You loyalty benefits and member discounts - Hotel expansion through leases, management contracts and franchises - Acquisition and remodeling of existing hotels Source: Brand's website (https://axelhotels.com) · 2026-11-07 - **Products / SKUs:** - Axel Hotel Barcelona - Axel TWO Barcelona - Axel Hotel Valencia - Axel Hotel Madrid - Axel Hotel Bilbao - Axel Hotel San Sebastián - Axel Beach Ibiza - Axel Beach Maspalomas Source: Brand's website (https://axelhotels.com) · 2026-11-07 - **Pricing:** The website advertises an extra 10% discount and 500 points for new Axel and You members, up to 20% additional member discounts, free cancellation under stated conditions, early check-in and late check-out subject to availability, a 24-hour grace period for changes, and reduced-price buffet breakfast. Room rates are not stated. Source: Brand's website (https://axelhotels.com) · 2026-11-07 ## Audience - **Target industry:** Hospitality and travel Source: Brand's website (https://axelhotels.com) · 2026-11-07 - **Customer base:** LGBTQIA travelers and other guests seeking inclusive, welcoming hotel experiences; hotel owners, operators, developers, family offices, private asset owners, institutional funds and investors interested in expansion partnerships. Source: Brand's website (https://axelhotels.com) · 2026-11-07 - **Ideal customer profile:** LGBTQIA travelers seeking hotels and beach properties in inclusive, prejudice-free environments, as well as hotel owners and investors interested in Axel Hotels leases, management contracts, franchises or acquisitions. Source: Brand's website (https://axelhotels.com) · 2026-11-07 - **Use cases:** - Booking inclusive city accommodation - Booking beach and leisure accommodation - Traveling to LGBTQIA-friendly destinations - Joining Axel and You for booking benefits and discounts - Partnering with Axel Hotels through a lease, management contract or franchise - Remodeling or adapting an existing hotel to the Axel brand concept Source: Brand's website (https://axelhotels.com) · 2026-11-07 - **Customer outcomes:** - Access to safe and welcoming places to stay - Inclusive hospitality without prejudice - Member discounts and booking benefits - Flexible cancellation and check-in/check-out options subject to conditions - Opportunities for hotel owners and investors to participate in Axel Hotels' expansion Source: Brand's website (https://axelhotels.com) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.