{
  "slug": "ayso-american-youth-soccer-organization",
  "name": "AYSO (American Youth Soccer Organization)",
  "description": "The American Youth Soccer Organization (AYSO) provides organized youth soccer programs, utilizing a school-year age matrix with an August 1 cutoff to determine player divisions, aligning with U.S. Soccer guidelines. It focuses on expanding participation and offering inclusive experiences.",
  "url": "https://optimly.ai/brand/ayso-american-youth-soccer-organization",
  "websiteUrl": "https://ayso.org/",
  "logoUrl": "https://logo.clearbit.com/ayso.org",
  "baiScore": 54,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "Youth Sports",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-09T00:02:19.126Z",
  "verifiedVitals": {
    "website": "https://ayso.org",
    "founded": "Not specified",
    "headquarters": "Not specified",
    "pricing_model": "Not explicitly mentioned, but typically involves registration fees for participation in local programs.",
    "core_products": "Youth soccer programs, age-determined player divisions, entry-level soccer experiences (Kickstart), and community-based soccer engagement.",
    "key_differentiator": "Strict adherence to U.S. Soccer school-year age guidelines for divisions, a strong emphasis on community participation, continuous program expansion, and commitment to inclusivity (e.g., TACA partnership).",
    "target_markets": "Children and youth interested in soccer, and their parents/guardians, across various communities.",
    "subcategory": "Youth Soccer Organization"
  },
  "intentTags": {
    "problemIntents": [
      "Community-run pick-up games: Organizing informal soccer games in local parks without a structured league, age divisions, or formal coaching.",
      "Local Parks & Recreation Department: Participating in or relying on soccer programs run by municipal parks and recreation departments, which may have varying levels of structure and focus.",
      "No organized soccer: Choosing not to participate in any organized youth soccer programs, leaving children without structured soccer activity."
    ],
    "solutionIntents": [
      "AYSO age determination",
      "AYSO youth soccer programs",
      "AYSO inclusive soccer",
      "Private soccer academies/clubs: Enrolling children in competitive private soccer clubs or academies, which often focus more on high-level skill development and competitive play rather than broad commu"
    ],
    "evaluationIntents": []
  },
  "businessProfileClaims": [],
  "timestamp": 1786471874614
}