# Azure Percept / Microsoft Azure IoT
> Azure Percept was a comprehensive platform of hardware and services designed to simplify the deployment of AI at the edge. Azure IoT is Microsoft's broader suite of cloud services, including IoT Hub and IoT Central, that connect, monitor, and manage IoT assets at scale.
- URL: https://optimly.ai/brand/azure-percept-microsoft-azure-iot
- Slug: azure-percept-microsoft-azure-iot
- BAI Score: 72/100
- Archetype: Challenger
- Category: Information Technology
- Last Analyzed: April 9, 2026
- Part of: Microsoft (https://optimly.ai/brand/microsoft)
## Competitors
- Asus Iot (https://optimly.ai/brand/asus-iot)
- Aws Iot Greengrass Aws Panorama (https://optimly.ai/brand/aws-iot-greengrass-aws-panorama)
## Sub-brands
- Azure Iot Hub (https://optimly.ai/brand/azure-iot-hub)
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## Full Details / RAG Data
### Overview
Azure Percept / Microsoft Azure IoT is listed in the AI Directory.
Azure Percept was a comprehensive platform of hardware and services designed to simplify the deployment of AI at the edge. Azure IoT is Microsoft's broader suite of cloud services, including IoT Hub and IoT Central, that connect, monitor, and manage IoT assets at scale.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Azure Percept / Microsoft Azure IoT |
| Slug         | azure-percept-microsoft-azure-iot |
| URL          | https://optimly.ai/brand/azure-percept-microsoft-azure-iot |
| BAI Score    | 72/100 |
| Archetype    | Challenger |
| Category     | Information Technology |
| Last Analyzed | April 9, 2026 |
| Last Updated | 2026-04-12T14:12:52.014Z |
### Verified Facts
- Founded: 2021 (Percept) / 2015 (Azure IoT)
- Headquarters: Redmond, Washington, USA
### Competitors
| Name | Profile |
|------|---------|
| Asus Iot | https://optimly.ai/brand/asus-iot |
| Aws Iot Greengrass Aws Panorama | https://optimly.ai/brand/aws-iot-greengrass-aws-panorama |
### Parent Brand
- Microsoft (https://optimly.ai/brand/microsoft)
### Sub-brands
- Azure Iot Hub (https://optimly.ai/brand/azure-iot-hub)
### Links
- Canonical page: https://optimly.ai/brand/azure-percept-microsoft-azure-iot
- JSON endpoint: /brand/azure-percept-microsoft-azure-iot.json
- LLMs.txt: /brand/azure-percept-microsoft-azure-iot/llms.txt