# Azure Percept / Microsoft Azure IoT
> Azure Percept was a comprehensive platform of hardware and services designed to simplify the deployment of AI at the edge. Azure IoT is Microsoft's broader suite of cloud services, including IoT Hub and IoT Central, that connect, monitor, and manage IoT assets at scale.
- URL: https://optimly.ai/brand/azure-percept-microsoft-azure-iot
- Slug: azure-percept-microsoft-azure-iot
- BAI Score: 72/100
- Archetype: Challenger
- Category: Information Technology
- Last Analyzed: April 9, 2026
- Part of: Microsoft (https://optimly.ai/brand/microsoft)
## Competitors
- Asus Iot (https://optimly.ai/brand/asus-iot)
- Aws Iot Greengrass Aws Panorama (https://optimly.ai/brand/aws-iot-greengrass-aws-panorama)
## Sub-brands
- Azure Iot Hub (https://optimly.ai/brand/azure-iot-hub)