# Azure Site Recovery (ASR)
> Azure Site Recovery (ASR) is a native Disaster Recovery as a Service (DRaaS) provided by Microsoft Azure. It ensures business continuity by keeping business apps and workloads running during outages by replicating servers from physical or virtual environments to the cloud.
- URL: https://optimly.ai/brand/azure-site-recovery-asr
- Slug: azure-site-recovery-asr
- BAI Score: 92/100
- Archetype: Challenger
- Category: Cloud Computing Services
- Last Analyzed: April 11, 2026
- Part of: Microsoft (https://optimly.ai/brand/microsoft)
## Competitors
- Aws Elastic Disaster Recovery Drs (https://optimly.ai/brand/aws-elastic-disaster-recovery-drs)
- Dell Powerprotect Data Manager (https://optimly.ai/brand/dell-powerprotect-data-manager)
## Also Referenced By
- Ad Hoc Public Cloud Recovery (https://optimly.ai/brand/ad-hoc-public-cloud-recovery)
- Aws Elastic Disaster Recovery (https://optimly.ai/brand/aws-elastic-disaster-recovery)
## Buyer Intent Signals
Problems: Manual Scripting & Tape Backup: Using manual scripts, disk cloning, and offsite tape backups to manage recovery. | Secondary Physical Disaster Recovery Site: Setting up a secondary physical data center with redundant hardware and networking. | Do Nothing (Local Backup Only): Relying on standard VM snapshots and local backups without a formal failover orchestration tool.
Solutions: cloud disaster recovery services | VMware to Azure replication tool | disaster recovery as a service (DRaaS) for enterprise | how to failover to azure | best business continuity software for windows server | Veeam or Zerto Integration: Using third-party backup software that includes cloud replication features.