{
  "slug": "b-q-kingfisher",
  "name": "B-q-kingfisher",
  "description": "Kingfisher plc is an international home improvement company operating over 1,800 stores and e-commerce channels across seven countries in Europe. Supported by over 70,000 colleagues, it offers home improvement products and services to consumers and trade professionals through various retail banners including B&Q, Castorama, Brico Dépôt, Screwfix, TradePoint, and Koçtaş. The company aims to make better homes accessible for everyone.",
  "url": "https://optimly.ai/brand/b-q-kingfisher",
  "websiteUrl": "https://kingfisher.com/",
  "logoUrl": "https://logo.clearbit.com/kingfisher.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Home Improvement Retailers",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:07.441Z",
  "verifiedVitals": {
    "website": "https://kingfisher.com",
    "category": "Home improvement and garden living retail",
    "what_it_does": "Operates over 300 stores in the UK and Ireland and e-commerce channels (diy.com, trade-point.co.uk, diy.ie) offering home improvement and garden living products and services. It provides up to 30,000 products for immediate pick-up or click and collect, and over 2 million more products for home delivery or click and collect through its specialist home improvement marketplace. It also offers exclusive membership and dedicated counters for trade professionals via B&Q TradePoint.",
    "primary_audience": "Consumers and trade professionals",
    "core_product": "Home improvement and garden living products and services",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Products are sold directly to customers through stores and e-commerce channels. TradePoint offers exclusive membership for trade professionals."
    },
    "parent_ownership": "Kingfisher plc"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1787466848592
}