{"name":"B.U.M. Equipment","domain":"bumequipment.com","url":"https://optimly.ai/brand/b-u-m-equipment","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"B.U.M. Equipment is an apparel brand established in 1986 in Seattle, offering men’s and women’s clothing, hats, and anniversary collections.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bumequipment.com","updated_at":"2026-11-08T02:28:57.519820+00:00"},{"key":"description","label":"Description","shape":"text","content":"B.U.M. Equipment started in a Seattle garage in 1986 and is presented as a 40th anniversary apparel brand with Season 1 currently available.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bumequipment.com","updated_at":"2026-11-08T02:28:57.519820+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://bumequipment.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bumequipment.com","updated_at":"2026-11-08T02:28:57.519820+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1986","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bumequipment.com","updated_at":"2026-11-08T02:28:57.519820+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Designs and sells apparel\nOffers men’s and women’s clothing\nOffers hats and other apparel accessories\nMaintains apparel and archive collections","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bumequipment.com","updated_at":"2026-11-08T02:28:57.519820+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"B.U.M. Season 1 collection\nZip-up hoodies\nSnapback hats\nMen’s T-shirts\nWomen’s cropped tops\nMen’s shorts\nWomen’s shorts\nArchive collection","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bumequipment.com","updated_at":"2026-11-08T02:28:57.519820+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Featured products shown range from $40 to $140. Free US shipping is offered on orders over $100.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bumequipment.com","updated_at":"2026-11-08T02:28:57.519820+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Apparel and fashion","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bumequipment.com","updated_at":"2026-11-08T02:28:57.519820+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Men and women shopping for B.U.M. Equipment apparel and accessories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bumequipment.com","updated_at":"2026-11-08T02:28:57.519820+00:00"}]}],"last_refreshed_at":"2026-11-08T02:28:57.528692+00:00","last_changed_at":"2026-11-08T02:28:57.535604+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=e0cb07b1-dd83-45a7-b37a-95a2d9f94b49"}