# B2Metric > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 3, 2026. > B2Metric provides an AI/ML-based Customer Data Platform (CDP) and customer journey analytics solution that transforms raw customer data into actionable insights. It helps businesses understand audience behavior, predict trends like churn and CLTV, segment users, and optimize multi-channel marketing campaigns through intelligent automation, allowing for faster and smarter data-driven decisions. - Business Profile: https://optimly.ai/brand/b2metric - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://b2metric.com/ - Logo: https://logo.clearbit.com/b2metric.com - Slug: b2metric - Brand Authority Index tier: Emerging - Category: Customer Data Platforms (CDP) - Last Analyzed: September 3, 2026