{
  "slug": "babington-house-soho-house",
  "name": "Babington-house-soho-house",
  "description": "Babington House is a Grade II-listed manor from 1705, set on 18 acres of English countryside in Somerset, operating as a luxury hotel and private members' club under the Soho House brand. It offers 33 bedrooms, seasonal dining, extensive recreational activities including a cricket pitch, padel and tennis courts, indoor and outdoor pools, and a dedicated Soho Health Club with a gym, spa, and Reformer Pilates studio.",
  "url": "https://optimly.ai/brand/babington-house-soho-house",
  "websiteUrl": "https://sohohouse.com/",
  "logoUrl": "https://logo.clearbit.com/sohohouse.com",
  "baiScore": 61.9,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Luxury Hotels",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-31T23:50:34.090Z",
  "verifiedVitals": {
    "website": "https://sohohouse.com",
    "category": "Private Members' Club",
    "what_it_does": "Babington House Soho House offers a luxury countryside escape with 33 bedrooms, seasonal dining, and a range of activities including a cricket pitch, padel and tennis courts, and indoor and outdoor pools. It also features a Soho Health Club with a gym, spa, Reformer Pilates studio, and 'Lazy Forest' contrast suites.",
    "primary_audience": "Members of Soho House, including those under 27, seeking a high-end rural retreat for rest, relaxation, and dining.",
    "core_product": "Exclusive access to a private members' club providing luxury accommodation, dining, wellness facilities, and various recreational activities in a countryside setting.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Membership starts from £183.33 monthly (£116.67 for Under 27 members)."
    },
    "parent_ownership": "Soho House"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790187878128
}