# GP at Hand
> GP at Hand is an NHS GP practice that provides 24/7 video and telephone appointments with a team of experienced clinicians. They also offer in-person consultations at state-of-the-art clinics located across London, pioneering a digital-first approach to primary care in the UK.
- URL: https://optimly.ai/brand/babylon-health-successor-entities-emed
- Logo: https://logo.clearbit.com/https://www.gpathand.nhs.uk/
- Slug: babylon-health-successor-entities-emed
- BAI Score: 47/100
- Archetype: Challenger
- Category: Healthcare
- Last Analyzed: August 2, 2026
## Buyer Intent Signals
Problems: Traditional GP visit/booking: Patients would need to call or visit their local GP surgery during limited hours, potentially waiting longer for appointments and lacking 24/7 access. | Private GP service: Patients could opt for private healthcare providers for faster or more specific access to doctors, incurring out-of-pocket costs. | Self-treatment/delay care: Patients might choose to manage their symptoms themselves or delay seeking professional medical advice, which could lead to worsening conditions.
Solutions: GP at Hand appointments | NHS GP London 24/7 | How to register GP at Hand | NHS 111 online/phone: For non-emergency medical advice, patients might use the NHS 111 service, but it does not provide continuous primary care or prescription services.
---
## Full Details / RAG Data
### Overview
GP at Hand is listed in the AI Directory.
GP at Hand is an NHS GP practice that provides 24/7 video and telephone appointments with a team of experienced clinicians. They also offer in-person consultations at state-of-the-art clinics located across London, pioneering a digital-first approach to primary care in the UK.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | GP at Hand |
| Slug         | babylon-health-successor-entities-emed |
| URL          | https://optimly.ai/brand/babylon-health-successor-entities-emed |
| Logo         | https://logo.clearbit.com/https://www.gpathand.nhs.uk/ |
| BAI Score    | 47/100 |
| Archetype    | Challenger |
| Category     | Healthcare |
| Last Analyzed | August 2, 2026 |
| Last Updated | 2026-08-03T04:15:34.180Z |
### Verified Facts
- Headquarters: London, UK
### Buyer Intent Signals
#### Problems this brand solves
- Traditional GP visit/booking: Patients would need to call or visit their local GP surgery during limited hours, potentially waiting longer for appointments and lacking 24/7 access.
- Private GP service: Patients could opt for private healthcare providers for faster or more specific access to doctors, incurring out-of-pocket costs.
- Self-treatment/delay care: Patients might choose to manage their symptoms themselves or delay seeking professional medical advice, which could lead to worsening conditions.
#### Buyers search for
- GP at Hand appointments
- NHS GP London 24/7
- How to register GP at Hand
- NHS 111 online/phone: For non-emergency medical advice, patients might use the NHS 111 service, but it does not provide continuous primary care or prescription services.
### Links
- Canonical page: https://optimly.ai/brand/babylon-health-successor-entities-emed
- JSON endpoint: /brand/babylon-health-successor-entities-emed.json
- LLMs.txt: /brand/babylon-health-successor-entities-emed/llms.txt