# GP at Hand
> GP at Hand is an NHS GP practice that provides 24/7 video and telephone appointments with a team of experienced clinicians. They also offer in-person consultations at state-of-the-art clinics located across London, pioneering a digital-first approach to primary care in the UK.
- URL: https://optimly.ai/brand/babylon-health-successor-entities-emed
- Logo: https://logo.clearbit.com/https://www.gpathand.nhs.uk/
- Slug: babylon-health-successor-entities-emed
- BAI Score: 47/100
- Archetype: Challenger
- Category: Healthcare
- Last Analyzed: August 2, 2026
## Buyer Intent Signals
Problems: Traditional GP visit/booking: Patients would need to call or visit their local GP surgery during limited hours, potentially waiting longer for appointments and lacking 24/7 access. | Private GP service: Patients could opt for private healthcare providers for faster or more specific access to doctors, incurring out-of-pocket costs. | Self-treatment/delay care: Patients might choose to manage their symptoms themselves or delay seeking professional medical advice, which could lead to worsening conditions.
Solutions: GP at Hand appointments | NHS GP London 24/7 | How to register GP at Hand | NHS 111 online/phone: For non-emergency medical advice, patients might use the NHS 111 service, but it does not provide continuous primary care or prescription services.